Ruby Francis Adds Menswear To Its St. Louis-Made Collection

 In Style

Stephanie Larimer of Ruby Francis captures the essence of what it means to be a fashion-forward Midwesterner. Her brick-and-mortar storefront opened in October 2015 in the Antique Row District on Cherokee Street, and her line of modern folk fashion has been steadily growing since.

Ruby Francis showcases timeless pieces of wearable fashion for both men and women, carefully balancing trend and originality in each piece Larimer designs. Rather than replicating saturated and fast trends, Ruby Francis finds itself one step ahead of the curve—this time with a newly added line of menswear. We chatted with the designer to find out more about what’s coming for the brand.

Photo by Sandy Gutierrez

Photo by Sandy Gutierrez

When did you decide to introduce menswear to Ruby Francis?
I realized it was time to add some fine duds for men to our repertoire when customers would come into my booth at local craft shows asking for menswear. We’re planning on adding even more accessories and outfit options for our male customers in the future!

Where do you draw inspiration from when designing menswear?
I draw inspiration for menswear mostly from the Old West and rural fashion from the turn of the century. There is nothing more good lookin’ than a working man in overalls, or a western button-down with decorative panel yokes with his sleeves rolled up!

What can your male shoppers expect from Ruby Francis this fall?
This fall, we are gearing up to bring some more fashion choices to the table. I love to release new garments by surprise, but I’ll just give you some hints of what to expect: We’re working on accessories and outerwear for fall and winter, and will continue to design with leather, faux fur, and denim. Also, two words—floral and embroidery!

Shop the full collection at Ruby Francis’ storefront  (2310 Cherokee St., St. Louis MO 63118), or online by visiting

Patrick Dolan is the founder and writer behind MANMADE, a lifestyle guide centered on showcasing handmade and independently produced products for the modern St. Louis man. In addition to his online publication, Patrick highlights the work of local makers, designers, and businesses by curating year-round pop-up shopping events in St. Louis.

Recommended Posts