Fauxgerty’s New Showroom Caters to Eco-Conscious Clientele
For St. Louis trendsetters who care as much about style as they do sustainability, local design house Fauxgerty offers the best of both worlds—high-end fashion crafted from vintage and fair-trade fabrics from around the globe.
This October, Fauxgerty’s fans who flocked to its Central West End boutique for its cruelty-free jackets, dresses and tops were shocked to hear the flagship store was closing its doors. But with the opening of Fauxgerty’s new headquarters in Lafayette Square on Dec. 1 and an eye on online expansion, the move promises more options for consumers.
Although the bricks-and-mortar version of Fauxgerty will no longer be open to the public, the new showroom is available by appointment for personal shopping and private events. This transition allows founder Chrissy Fogerty to focus on the brand’s acclaimed #FauxPopUpTour events and web-based sales.
“With the way our company has transformed, most of our growth has been online,” she explains. “We’re a small team, and we want to support that growth while nourishing the St. Louis community. Having more event-based offerings will allow both sides of our business to better co-exist.”
Expanding its lines, growing its brand
In the midst of its big move, Fauxgerty’s design team is currently working on its spring collection which promises innovative must-have designs as well as new colors and prints for its best-selling silhouettes, the Frannie dress and the Amber jumpsuit. Fauxgerty is also partnering with other designers to expand its accessory line.
One aspect of the new showroom that Fogerty is especially excited about is the ability to offer shoppers the chance to custom design their favorite pieces.
“There are so many times we fall in love with a vintage fabric, but there’s not enough of it to produce an entire line. Through our private styling, our clientele can pick a fabric and a silhouette, such as the Marianne dress or the Amber, and marry the two together for a custom piece. When you find a fabric you love, you want someone to wear it. Our new space finally gives us the outlet to do that!”
Fauxgerty’s new showroom is located at 1800 Chouteau in Lafayette Square. Appointments for personal styling services and private events can be scheduled by contacting Julia Kiefer, Fauxgerty brand manager, at email@example.com.
Featured image courtesy of Adrian Morales.