East + West: High-Quality Menswear in the Central West End

 In Guide, Style

Originally opening in Kirkwood in 2012, East + West brought high-quality modern men’s apparel not typically found in American—much less Midwestern—brick-and-mortar stores to the St. Louis area. Then, in 2016, East + West opened its Central West End location, joining the area’s recent retail renaissance.

It used to be that if you’d pop into the store on any day, you’d be greeted by the familiar Brian Simpson behind the counter and spark up a conversation with the easygoing former financier. And that’s exactly how new owner Roy Brady came to take the reins of the men’s lifestyle when Simpson looked to pass the torch.

Stocking menswear heavyweights such as Reigning Champ, Norse Projects, 3sixteen, Engineered Garments, Wings + Horns and Rogue Territory, what East & West offers to the region is truly unique. Whether you’re looking for a new wardrobe staple or some high-quality skin care, East + West has what the modern man needs.

387 N. Euclid

While you’re in the neighborhood …

Left Bank Books
When this shop opened in 1969, no one could have imagined today’s digitized world—but Left Bank proves print still has a place.

399 N. Euclid Ave.

Bowood Farms
A fourth-generation family farm supplies this urban outpost with elegant flowers and even some of the food served at its restaurant, Café Osage. Check out its bedding plant selection in the main building and the décor and housewares at its shop Holliday across the street.

4605 Olive St.

This laid-back purveyor of home goods, relocated to St. Louis from California, offers unique and handmade housewares plus skincare and apothecary products.

228 N. Euclid Ave.

A version of this story first appeared in 2017 in Guided: St. Louis focused on the Central West End neighborhood, available in a digital edition.

Featured image courtesy of Carmen Troesser.

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