Why We’re Shopping at White’s Mercantile in Nashville

This expertly curated shop in Nashville’s tagline, a “general store for the modern-day tastemaker,” is quite apt. Stop by this locale in Music City’s 12 South neighborhood for larger home items, like specialty furniture and decor, as well as artisan-crafted apparel, personal-care products, accessories, potted plants, jewelry, books, shoes and glassware.

Founded by singer, songwriter, entrepreneur and all-around multi-hyphenate Holly Williams, White’s Mercantile is the perfect place to stop in for pieces with a Southern twist plus a touch of modern design sensibility, coziness and warmth. If you can’t make it to Nashville, you can order items online, or visit the two other White’s Mercantile locations in Tennessee, as well as a new location in Wilson, Arkansas.

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The daughter of country-music star Hank Williams Jr, Williams has no shortage of creative interests, or avenues to pursue them. She also founded White’s Room and Board, a roundup of historic cottages and residences in Tennessee, which Williams has updated and decorated with her own elegant sensibility. Fans of Williams’ design aesthetic will also love H. Audrey, the designer women’s apparel boutique in Nashville that is also one in her line of creations.

White’s Mercantile
2908 12th Ave. South
Nashville, TN, 37204

All images courtesy of White’s Mercantile.

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