What’s Old Is New Again

 

MillerCoors is betting some of its future on a piece of its past with the release of Batch 19, which hit store shelves around town in January. According to the brewery, the recipe for Batch 19 was inspired by an original pre-Prohibition formula found in a musty logbook in the brewery’s archives. The homage to times past is carried over into the marketing of the brew as well, including vintage-style bottles and tap handles that sport a sledge hammer smashing open an illicit beer barrel, among other throwback details. Taste-wise, Batch 19 is a bold and hoppy lager that aims to take on some of the big flavors in the myriad of craft beers on the market—but at 6 percent ABV, it isn’t overly boozy. For more info, visit millercoors.com.

 

3465_1204.jpg

Batch 19

 

Photo credit: courtesy of MillerCoors

Recent Posts