Wardrobe Makeover

 In Feature, Style

The Clover boutique gets a facelieft.


CHARMING WEBSTER GROVES BOUTIQUE, The Clover, has new owners and a fresh look, having recently settled into the space next door to the original location on Big Bend Boulevard. St. Louis-based consultant Jen Rieger purchased the boutique at the end of last year and she and her long-time business partner, Chris Rubin de la Borbolla immediately set their sites on expanding The Clover's point of view for a broader demographic. “Behind the scenes, we were always interested [in opening a retail store],” Rieger says. “This fell in our laps and seemed like the right time and place.”

The pair hit the ground running, and when the larger, brighter space next door became available, the owners made their move. Construction began immediately. With Rieger and Rubin de la Borbolla at the reigns overseeing the renovations, the bare walls were transformed into a conceptual, contemporary look for the revamped boutique.

The Clover’s wardrobe selection is the perfect mix of new lines and brand staples. The boutique is fully equipped with a uniquely curated selection of basics, denim, dresses, separates, gifts and accessories. Brands are a mixture of existing staples—Joe’s Jeans, Susana Monaco, Citizens of Humanity and the Earth-friendly line, Green Dragon—and new additions like Super Maggie, Quinn Cashmere and Coconinno by STLFW vet, Eva Franco. A hefty selection of denim lines the walls, including celeb-favorite brands like Henry & Belle and Hudson.

Rieger and Rubin de la Borbolla are passionate about experimenting with new lines and branching out to find their niche. Their buying technique centers on four core categories within the boutique: The Lab, which includes fashionforward and experimental brands; Refine[d], which highlights style-conscious, sophisticated pieces; Core, which includes staple items like tees and denim; and Capsule, which will highlight up-and-coming independent artists. “We have found that we have a trans-generational quality that allows women of all ages to shop with us,” Rubin de la Borbolla says. “We want this to remain a place where mothers and daughters can shop together and find contemporary and edgy merchandise that meets their needs.”

As the boutique grows, the owners hope to offer an even broader selection of local and independent lines. The duo also plans to roll out various in-store events this spring, from pop-up shops and trunk shows to charity shopping parties and socials. Rubin de la Borbolla says, “With the new space, we have a blank canvas to continue to grow and develop.”





Photo credit: Christopher Gibbons

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