This Week In Fashion: STLFW Schedule Walk-Through (And Our Tips On What To Wear)

By Sarah Stallmann
In Style

Saint Louis Fashion Week is back at it, bringing style to St. Louis in a program that continues to dazzle our audience more and more each year. Local and national designers will come together with influential industry professionals, fashion celebrities, bloggers, models, fashion elite and more in St. Louis this fall. Here is a closer look at the schedule of events, and a few outfit tips to get you inspired:

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Photo by ALIVE Magazine.

Oct. 9: Neiman Marcus Fashion Chat & Presentation
Neiman Marcus will host a panel discussion and fashion presentation featuring accessories designer Lisa Freede, creative director Audrey McLoghlin with Frank & Eileen and fashion designer Jonathan Simkhai.

Location: Neiman Marcus, Plaza Frontenac
Time: 5:30-7:30pm
Entertainment: DJ Needles
Charity Partner: Center for Creative Arts (COCA)
Parking: Valet and additional parking in lots provided
Tickets: GA Standing $20 in advance, $25 at the door, VIP Seat $40 in advance

  • Outfit Tip: This event will have a posh cocktail/happy hour vibe, so if you are coming straight from work, be sure to pack your sassiest heels, or change out that suit coat/blazer for an edgy moto jacket.

Oct. 15: Emerging Designer Competition presented by Brown Shoe Company
One designer will be selected by our expert judging panel, led by New York Fashion Week creator, Fern Mallis, to receive an award of $15,000. Mallis will join Refinery29’s Editor-In-Chief Christene Barberich, fashion financier Gary Wassner, renowned designer and former CFDA President Stan Herman, designer Tess Giberson and Senior Fashion Director for Saks Fifth Avenue, Colleen Sherin, as jurors, offering finalists priceless connections, advice and exposure, the second their collections hit the runway. The six finalists include designers Collina Strada, Harbison, Wai Ming, Daniella Kallmeyer, Jessie Liu and Remi Canarie.

The event will also feature a still modeling presentation made up of five local “Designers to Watch.” Attendees will award one outstanding designer with a $2,500 cash prize through a people’s choice vote funded by Saint Louis Fashion Week. Designers include Michael Drummond, Paulie Gibson, Nasheli Juliana, Trang Nguyen and Pink Elephants Designs.

CBL Properties/West County Mall will be showcasing selections of hot fall fashions from Macy’s, Nordstrom, Gap, Banana Republic and Anne Taylor while the jurors decide the winner of the Emerging Designer Competition.

Shop BUTIK Market: For the October 2014 season, Saint Louis Fashion Week will introduce a carefully curated market featuring 25 innovative makers. Goods will range from jewelry and apparel to accessories and visual art. The market will provide STLFW attendees with the opportunity to discover raw talent residing in St. Louis.

Location: Union Station, 1820 Market Street, St. Louis, MO 63103 (enter on 20th Street only)
Time: 6pm VIP Cocktail | 7pm GA Cocktail | 8pm Runway Show | 9pm After-Party
Entertainment: DJ TrashTalk
Parking: Valet and additional parking in lots provided
Tickets: GA Standing $15 in advance, $20 at the door | GA Seat (Row 3) $25 in advance, $30 at the door | VIP Seat (Row 2) $60 in advance, not available at the door | Front Row $200 in advance, not available at the door

  • Outfit Tip: Wearing something by a local designer—and your dancing shoes for the after party—is highly encouraged.

Oct. 15: Emerging Designer After Party
Celebrate a night of emerging talent with live performances by DJ Who and Big Brother Thunder & the MasterBlasters in St. Louis Union Station’s lavish Grand Hall. The evening will be hosted by Tess Boyer of the Voice and emceed by Staci Static. Complimentary bites will be available from The Hive Gourmet Popcorn and Zettie’s Confections beginning at 8:30pm with a cash bar open to guests until 12:30am.

Location: St. Louis Union Station Grand Hall, 1820 Market Street, St. Louis, MO 63103 (enter from Market)
Time: 9pm
Tickets: Price included in runway show ticket, or $10 if purchased separately

Oct. 16: Yigal Azrouël, Tess Giberson, Timo Weiland Runway Shows + Saint Rita Parlor Fashion Presentation
The Yigal Azrouël, Tess Giberson, Timo Weiland runway shows will feature an opening presentation by Saint Rita Parlor. Guests will enjoy a cocktail reception, light appetizers and live music, followed by a New York-level runway show. An after-party will take place in Union Station’s elegant Grand Hall immediately following the event.

Shop BUTIK Market: For the October 2014 season, Saint Louis Fashion Week will introduce a carefully curated market featuring 25 innovative makers. Goods will range from jewelry and apparel to accessories and visual art. The market will provide STLFW attendees with the opportunity to discover raw talent residing in St. Louis.

Location: Union Station, 1820 Market Street, St. Louis, MO 63103 (enter on 20th Street)
Time: 6pm VIP Cocktail | 7pm GA Cocktail | 8pm Runway Show | 9pm After-Party
Entertainment: DJ TrashTalk
Parking: Valet and additional parking in lots provided
Tickets: GA Standing $15 in advance, $20 at the door | GA Seat (Row 3) $25 in advance, $30 at the door | VIP Seat (Row 2) $60 in advance, not available at the door | VIP Front Row $100 in advance, not available at the door

  • Outfit Tip: Since this is the most elite runway show St. Louis has hosted to date, this would be one occasion to really dress to impress with your sassiest (or most handsome) fashion-forward cocktail attire.

Oct. 16: Saint Louis Fashion Week Official Wrap Party: A London Calling Event (Yigal Azrouël, Tess Giberson, Timo Weiland and Saint Rita Parlor After-Party)
Join internationally renowned fashion designer and New York DJ Timo Weiland as he shares the stage with DJs TrashTalk, Clockwork and Billy Brown for an official London Calling Event: Whiskey, Whiskers & Wicked. Host Lux of 105.7 The Point will share the mic with celebrity blogger Lara Eurdolian of PrettyConnected.com and InHisClothes.com. Guests will mingle with local and national celebrities in St. Louis Union Station’s lavish Grand Hall. Complimentary bites will be available from The Hive Gourmet Popcorn and Zettie’s Confections beginning at 8:30pm with a cash bar open to guests until 12:30am. Cocktail samples will be provided by Jim Beam Devil’s Cut and Redd’s Wicked Apple. Party-goers can take advantage of themed props and treats.

Location: St. Louis Union Station Grand Hall, 1820 Market Street, St. Louis, MO 63103 (enter from Market)
Time: 9pm
Tickets: Price included in runway show ticket, or $10 if purchased separately

Oct. 17: Designer Trunk Show Pop-Up at Saks Fifth Avenue
Shop the looks right off the runway of the Oct. 16 with runway presentations by Yigal Azrouël, Tess Giberson and Timo Weiland.

Location: Saks Fifth Avenue, 1 Plaza Frontenac St. Louis, MO 63131
Time: 11am-3pm
Tickets: Free

  • Outfit Tip: This shopping event calls for wardrobe options that are cool and casual so you can try on (and buy) goodies straight from the designer runway.

Oct. 17: “Pathology of Glamour”
The Saint Louis Fashion Fund presents a showing of fashion portraiture entitled “The Pathology of Glamour.” Ten percent of the sales made during the opening will go toward the Saint Louis Fashion Fund’s initiative to develop a Fashion Incubator housed in the former Garment District.

Location: William Shearburn Gallery 665 S Skinker Boulevard St. Louis, MO 63105
Time: 5-8pm
Tickets: Free

  • Outfit Tip: Artsy is the way to go with bold accessories and structural shapes that will draw attention to your fab sense of style.

Oct. 18: Saint Louis Fashion Week’s Midwest Fashion Conference
For the first time, Saint Louis Fashion Week presents a day devoted to a discussion about fashion across multiple platforms, prompted by questions, considerations and observations by renowned industry leaders, scholars, civic leadership and community advocates. As we proudly take inventory of our assets, these discussions probe at the realities of what it means to support a fashion industry in our community. Is St. Louis ready to resuscitate a fashion industry? What are the barriers we need to overcome? Inspiration, models and anecdotes shared by those at the national level, including Fern Mallis, founder of New York Fashion Week, will be featured in the opening keynote. The afternoon presents two tracks of concurrent sessions, one focused on career development for emerging and mid-career professionals: Designers, stylists, art directors, writers, marketers. The second track is organized around several artist talks and lectures by faculty at the Sam Fox School that consider and examine the impact fashion has on contemporary culture.

Location: Washington University, Steinberg Auditorium, 6465 Forsyth Boulevard, St Louis, MO, 63105
Tickets: Available for $50-$75 and include breakfast and lunch. VIP tickets include an exclusive tote bag, t-shirt and gift items. Fifty percent off for all students.

  • Outfit Tip: This is one networking and workshop event not to miss so don’t forget to dress the part. Although comfort is key, keep your style in mind when picking out a look that also proves that you mean business.

Midwest Fashion Conference Schedule Breakdown:

9am: Coffee Breakfast & Registration

10am: “Saint Louis Fashion Fund presents Fashion as a Civic Agenda” with Fern Mallis (Creator of NYFW), Stan Herman (Renowned Designer and Former CFDA President), Gary Wassner (CEO, Hilldun Corporation), Derek Blasberg (Editor-at-Large, Harper’s Bazaar) and Timo Weiland (Designer)

11am: “Fashioning a Community in St. Louis,” a town hall discussion featuring local civic and cultural leaders, moderated by Jill McGuire (Executive Director, Regional Arts Commission) 12pm: Soup & Salad Lunch Presentation with Jennifer Ingram (Lecturer, Sam Fox School of Design & Visual Art) 1pm: Color and the Social Marketplace, lecture by Cheryl Wassenaar (Associate Professor & Chair of Design, Sam Fox School of Design & Visual Art)

1pm: “The Art of Storytelling in Fashion: A look at impactful styling, photography and narrative for brands and blogs.” Panel Discussion moderated by Sarah Stallmann (Fashion Editor, ALIVE Magazine) with Lara Eurdolian (Founder & Editor, PrettyConnected.com and InHisClothes.com), Attilio D’Agostino (International Fashion Photographer; Fashion Director, ALIVE Magazine; Founder, Corridor40.com), Marcia A. Masulla (Co-Founder & Managing Partner, Nashville Fashion Week; Editor & Community Development Manager, 12th & Broad, a Gannett Company) and Elizabeth Wiseman (Photographer).

1:40pm: “Brand Smart – Brainy Solutions for Creating Your Marketing Plan presented by Fashion Group International – St. Louis” with Kelly O’Malley (Principal, O’Malley Hansen Communications), Megan Zietz (Creator and Editor, TFDiaries.com) and moderated by Lori Coulter (President and Founder, Lori Coulter Made-to-Order Swimwear), Jackie Schmitt (Director of Online Marketing, Deck Internet Solutions)

1:40pm: “Grey is OK: Between the simultaneous adoption and rejection of roles, tropes and modes in contemporary feminism,” an artist talk by Heather Bennett (Lecturer, Sam Fox School of Design & Visual Art)

2:20pm: “What’s Trending? Fashion’s Current Makeover,” lecture by Robin Verhage-Abrams, Associate Professor, College of Art, Sam Fox School of Design & Visual Arts, Washington University in St. Louis and Kedron Thomas, Assistant Professor, Department of Anthropology at Washington University in St. Louis

2:40pm: “The Business of Fashion: A Look at Entrepreneurship in the Fashion & Lifestyle Space Panel Discussion and Q&A” presented by Husch Blackwell with Alisha Huls (Attorney, Husch Blackwell), Melissa Hall (Independent Designer Consultant; Instructor, Fashion Institute of Technology; Founder, TheEmergingDesigner.com), Tracy Kennard (Founder, Business Consultant, Kennard & Daughters; Mentor, Council of Fashion Designers of America)

3:30pm: Networking Happy Hour and Shopping at BUTIK 9am-4:30pm BUTIK: Saint Louis Fashion Week’s official marketplace will be open and free to attend.

To purchase your tickets and for more information, be sure to check out the Saint Louis Fashion Week website.

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