This Week In Fashion: STLFW News And The Launch Of The Devil City Showroom

 In Style


Rungolee for the St. Louis Ballet production of "Love Is In The Air." Sketch provided by Amanda Cook of the World Chess Hall Of Fame.

Rungolee for the St. Louis Ballet production of “Love Is In The Air.” Sketch provided by Amanda Cook of the World Chess Hall Of Fame.

This Saturday, Feb. 22 marks the grand opening of the new Devil City Showroom. Guests can get a first glance at the city’s newest creative space, launched by Devil City owners Brad and Deborah Fink to develop their wholesale brands. The party will feature a presentation of the spring Devil City collection, a preview of the new Frad Bink Kids collection, cocktails, appetizers, music, models, a photobooth and more. The party goes from 6-11pm and will be held at the second floor studio at 6267 Delmar Blvd.

Craft Alliance has announced that their annual fundraising event, ARTrageous, will go for the gold for their 50th anniversary. The ARTrageous GOLD Ball, one of STL’s most notably fashion-forward events will take place on April 12 at the Palladium. Stay tuned to Style Notes for more information.

Style Bits

  • St. Louis Triathlon Apparel startup Triflare has just landed a contract to provide suits and podium dresses to the 2016 USA Olympic synchronized swimming team. The company is headed by former Miss America and 2014 Buzz-Lister, Andrea Robertson, who as a former competitive triathlete felt that the uniforms could be more fashion-forward without sacrificing the quality the athletes performance. The local company has gained national attention for their unique suits, credited by top level competitors as a confidence builder among female athletes. The summer Olympics will take place in Rio, Brazil.
  • A new arts and fashion partnership was recently enjoyed by fans and friends of the St. Louis Ballet. Rungolee designer Anjali Kamra created costumes for their Valentine’s Day weekend production of “Love Is In The Air.” Inspired by the colors of romance, the flirty and romantic creations were eye-catching additions to the already beautiful and romantic performance. For more information and an upcoming schedule and performances, visit the St. Louis Ballet website.
  • A representative from Soft Surroundings announced this week that TLC’s “What Not To Wear” beauty expert Carmindy is launching a makeup line that will be sold in-store exclusively at the St. Louis-based retailer. Carmindy will be visiting the flagship St. Louis store on Wednesday, March 19, where she will host a launch party from 5-7pm.  She’ll also be signing her new book, “The 5 Minute Face.”
  • Handmade jeweler Gurhan Orhan is set to make an appearance at Saks Fifth Avenue on Saturday, Feb. 22 from 11-4pm. He is best known for his unique and original necklaces, rings, bracelets and pendants made of fine materials like 24k gold and silver.


Shop Talk

  • After 8 years of business, Moris Men’s Shop has officially closed its doors. Neighbors and customers of the CWE boutique were surprised by an empty storefront on the morning of Feb. 10. Owner Brian Smith later announced the closure on the store’s Facebook page, thanking clients for their support and encouraging them to continue to support local businesses so they may continue to thrive. Smith still plans to continue making custom shirts and suits by appointment only.
  • Bringing a coastal flair to the Lou, new boutique Crescent Coast opened over Valentine’s Day weekend in Clayton at The Shoppes at the Crescent in Carondelet Plaza. The bright and colorful shopping destination boasts over 31 brands, several of which are exclusive to St. Louis including Calypso St. Barth, Salt Life, Strong Boalt, MyPakage, Sperry Top-Sider, Stone Rose, Escapada and Johnnie-O. Owner Terry Warner credits her love for adventure and travel as her inspiration to open the new venture. 169 Carondelet Plaza


STLFW organizers have sent invites to hundreds of area bloggers and brands, inviting them to apply to be a part of STLFW’s first VIP Blogger Lounge, set to take place on April 11. The new addition will be an excellent networking opportunity for both parties involved, enabling both brands and fashion professionals to connect with influencers and develop priceless connections.

St. Louis local DJ Trash Talk has signed on to be STLFW’s resident DJ, providing the soundtrack to the spring edition of events. Trash Talk, aka Brittany Browers is a STL nightlife regular, performing at local spots including Flamingo Bowl, Atomic Cowboy and the Handlebar.

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