This Week In Fashion: Madewell Opens In Plaza Frontenac and Famous Footwear Launches New App

 In Style
This Week In Fashion

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St. Louis’ most fab fashion events and news.

The Fashion Visionaries Luncheon Series—This Tuesday, Nov. 5 from 11:30am-1pm FGI St. Louis presents the Fashion Visionaries Luncheon Series featuring Diane Butrus, a leader in the footwear industry. Learn the behind-the-scenes of sourcing and importing footwear and gain tips to great leadership. This woman of global style will engage you in  everything you need to know about footwear from private label to product development. This event will be held at the Washington University’s Charles F. Knight Executive Education & Conference Center Room located at One Bookings Drive in St. Louis. The price of tickets for this event include lunch.

Madewell Grand Opening at Plaza Frontenac—The highly anticipated opening of the preppy sister store of J. Crew is making a home in St. Louis’ Plaza Frontenac. This Tuesday, Nov. 5 from 6pm-9pm guests are invited to celebrate the Madwell’s opening with cocktails, small bites, music and one-on-one styling sessions. A portion of the evening’s proceeds will go to support the Contemporary Art Museum St. Louis and shoppers will receive a complimentary polka-dot clutch while supplies last. Guests can RSVP to the event at

Collective at MX One-Year Anniversary Party—This Wednesday, Nov. 6 from 6pm-8pm celebrate the one-year anniversary of the fashion-focused co-op located in the Mercantile Exchange Building Downtown. The store boasts over 40 vendors with a constant in-flux of new merchandise. The event will include holiday trunk shows by Stella & Dot and Beltshazzar as well as an Olive Ovation tasting station and milk paint demo by Red Posie. The Collective MX is located at 626 Washington Avenue. For more information about the store and events visit the store’s Facebook page.

Girls Night Out At Dimvaloo Active Living—This Thursday, Nov. 7 at 5pm grab your girlfriends and shop for a cause with Dimvaloo Active Living. Bring your gently used athletic clothing to receive a discount toward your new purchases. The newly opened athletic apparel and accessory store has been on the radar for the fitness and fashion savvy. The active boutique specializes in Lorna Jane, an Australian brand that focuses on beauty inside and out. Don’t miss this opportunity to stock up on Lorna Jane while supporting your community. Dimvaloo is located at 8813 Ladue Road in the Colonial Marketplace.

Shop Talk

  • Activewear store Lululemon has returned to its roots in the Central West End. They officially opened their doors this past weekend at 13 Maryland Plaza and are excited to be back in the city where they started.
  • Famous Footwear announced the launch of its free app for iPhone and Android users this past week. The new app offers shoppers instant access to savings through Famous Footwear’s Rewards program as well as exclusive mobile discounts and offers. The app allows users to plan, shop and track their purchases, and redeem their Rewards points from their mobile device.
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