This Week In Fashion: Green With Indie Takes Place This Weekend And Brown Shoe Celebrates 100 Years On The NYSE

By Sarah Stallmann
In Style

Events

St. Louis’ largest indie craft show, Green With Indie, takes place this weekend in Webster Groves, bringing together over 65 Midwest vendors in one location. Extras include a photo booth, raffles, giveaways and  KDHX DJs, with refreshments provided by Lulu’s Eatery, The Foundrie’s Yeti Cafe, Cupcake War’s winner The Sweet Divine and Holy Crepes. The free event will be held inside Grant Gym at Webster University from 10am-5pm on Saturday March 8. Scope out the full list on the Green With Indie website.

Photo courtesy of Brown Shoe Company

Photo courtesy of Brown Shoe Company

On Saturday, March 8 from 10am-1pm, ALIVE’s Marketing Manager and social media whiz Lindsay Pattan is set to host a workshop for both new and established bloggers entitled, “Business Of Blogging 101” at Downtown St. Louis’ Salon and creative space Thirteenth & Washington. The event will walk through the basics of blogging as a business and will feature highlights including brand collaborations, how to build a blogging portfolio, how to utilize and read your stats, creating brand proposal letters and more. Attendees will be treated to a light brunch, coffee, mimosas and a gift bag. For tickets and information, visit the official event page.

Style Bits

National retail giant Brown Shoe Company has called St. Louis home for the past 135 years, and next month they will celebrate yet another milestone in NYC. Brown announced to local media last week that they will be ringing the closing bell on the New York Stock Exchange on April 23 in honor of their 100th anniversary on the NYSE that day. The company is the 24th oldest company on the NYSE and is the spearhead of several top shoe brands including Sam Edelman, Via Spega, Franco Sarto, Fergie and is the brains behind the website Shoes.com. The New York event will be followed up with an exclusive party in NYC to toast the honor with their retail and brand partners, fashion influencers and celebrities.

Shop Talk + Openings and Closings

  • Fashionista favorite Women’s Closet Exchange announced that they will soon be opening a new location this spring on South Brentwood Boulevard (2325-2333). Owner Sue McCarthy and her daughters had originally planned to open a top-tier boutique called “The Vault” in the Central West End, but after the location fell through, the ladies staked their claim to a beautiful new spot in Brentwood. The large, 6,000-square-foot space will be transformed by Euro Trash designer Annie Brahler, creating a chic new home for the second location of both Women’s Closet Exchange and Purple Cow. The official grand opening date will be May 15.
  • Red Door Furniture Co. opens this Saturday, March 8 in the Historic Frenchtown District of downtown St. Charles. Owners Jessi and Jeff Goodhart specialize in distinct, one-of-a-kind pieces and home decor including a collection of their signature pieces handcrafted from local, salvaged doors—all featuring their trademark of a sliver of red velvety paint at the bottom. The grand opening event ( March 8, 11am-4pm) will feature special gifts and giveaways, a milk paint demo at 1pm, a milk paint happy hour (clients can test their own colors) from 1:30pm-2:30pm, a hot chocolate bar and a trunk show featuring national jewelry line Noonday Collection. For more information, visit their website.
  • Esther Boutique announced last week that it will be closing its doors as of Friday, March 7. The upscale boutique located on South Lindbergh was known to provide St. Louisans with an elevated shopping experience and featured brands including J. Brand Jeans,  Rag & Bone, Elizabeth & James and Rebecca Taylor. Owner Molly Brown noted her move back to Seattle—where her husband Josh Brown was a kicker for the Seahawks—as her reason for ultimately making the decision to close. “It is difficult to me, and unfair to my customers and employees to keep the store open when I cannot be present on a daily basis,” says Brown. The store will be offering 50 percent off clothing, fixtures and merchandising items until their final day.
  • Jule Lingerie & Loungewear has announced through an email blast that they will be closing their doors by the end of the month after 10 1/2 years of service. All items are marked from 25-75 percent off. The boutique is located in the same shopping plaza as Marta’s Boutique and Mary Cates Salon at 1370 Clarkson Clayton Center.

STLFW News

  •  Brown Shoe Company will join Saint Louis Fashion Week for the Fall season as the official sponsor of the annual emerging designer competition, Project:Design! The company also plans to host an exclusive blogger event.
  • Four key fashion influencers will be chosen to host Rebecca Minkoff at Saks Fifth Avenue this spring and be dressed in her garments for the show. The final announcement will be made in early March.
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