This Week In Fashion: LouFest Best Dressed Contest Announced & Macy's Downtown Closes

In Style
Luxe Haven Online Store Launch

Image courtesy of LuxeHaven.com

St. Louis’ most fab fashion news and shop talk.

Emma Arnold of Tres Awesome to host Loufest’s Best Dressed Contest—Chicago-based Street-style and music festival photographer and blogger Emma Arnold of Tres Awesome has been confirmed to attend Loufest this year. Emma has shot for Elle.com and Teen Vogue and has an endless roster of musicians and it-girls who have been in front of her lens. This year ALIVE Magazine and Loufest have teamed up with TresAwesome.com and HeartlandUnderdog.com to find the best dressed at Loufest. Six ALIVE Magazine judges will roam the festival alongside Emma Arnold of Tres Awesome, Lindsay Pattan of Heartland Underdog and ALIVE Fashion Editor Samantha Chadwick to capture the festival’s most fashion-forward looks. Winners will receive prizes from local businesses. Stay tuned in September for an exclusive Q&A with Tres Awesome. Loufest will be held September 7 and 8 in Forest Park.

Luxury Boutique Luxe Haven launches website—The Chesterfield-based online boutique Luxe Haven quietly launched its website in May. Founded by fashion veteran Regina Honey, the web-based boutique boasts a bevy of on-trend, high-quality apparel and accessories. Honey wants to provide online shoppers with a boutique experience from the comfort of their own home. The online store carries a healthy mix of contemporary and emerging designers and prides itself on providing hard-to-find fashions. With accessories and basics starting at $20, the boutique is accessible to shoppers on any budget. First-time shoppers receive 20 percent off their first order. For more information, head over to Luxe Haven.

Byrd to change location in October—Emily Elbert, who recently took the reigns at Byrd Style Lounge reports that the high-end consignment boutique (now called Byrd Designer Consignment Boutique) will head over to the Colonial Marketplace this October. Elbert is excited to be among her peers in the new hub of fashion retailers. The new look will provide the perfect backdrop to the hundreds of amazing, gently-used designer pieces that Byrd has been known to carry. Byrd Style Lounge is currently located at 8117 Maryland Avenue.

Ylang-Ylang to move in Spring 2014—The luxury jewelry boutique is packing up and leaving its home of almost 30 years in Plaza Frontenac. The store isn’t straying too far; the new digs will be located at 8843 Ladue Road, which will be a part of the Colonial Marketplace development. The store plans on expanding its customer experience in the new location with the addition of a coffee bar, a space devoted for kids and even a spot especially for men to mingle. Along with the expansion, the jewelry boutique will be adding several new lines as well as continuing to build on their in-house custom line. The move is currently slated for March 2014. Ylang-Ylang is currently located at 1701 South Lindbergh. For more information on trunk shows and other Ylang-Ylang news visit here.

Macy’s bids farewell to its Downtown location today. A sad day for shoppers and downtown retail enthusiasts alike, the Railway Exchange Building says goodbye to the Cincinnati-based retailer. The close was not unexpected, as the chain announced last month that it would be closing the location due to low customer activity. Shoppers stopped by to take advantage of the few sale items left from the ten-week sale that started upon announcement of the store’s closure. The departure of Macy’s will end a century of department store use in the building.

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