There’s An App For That
A new locally launched mobile app lets homebuyers look for their dream house—from their dream agent—faster than the click of a mouse. Kathy Helbig, founder of the new Mobile Agent and Mobile Broker apps, says the products were developed to individually promote the agent instead of a company and encourage one-on-one interactions between realtors and buyers.
HOW IT WORKS Through App-Star, the parent company of Mobile Agent and Mobile Broker, real estate agents can create customized apps that feature a mobile network and customizable feeds for consumer personalization. To find their agent on the AppStore or Google Play, homebuyers simply search by his or her name, as opposed to the company. Contact information for the individual agent is dominant, along with key AppStar features, including push notifications and video streaming. Other attributes include geo-mapping and the ability to search the app by homes for sale or lease, open houses and more.
Helbig, AppStar Media’s co-founder, vice president of business development, co-owner of Keller Williams Realty West and leader of the Kathy Helbig Group, says she hopes the concept expands so realtors can build their networks, as well as provide real estate data to clients through a personalized app.
“Even with the transformation of real estate from the influence of the Internet and mobile technologies, realtors have been far behind the curve in technology,” Helbig says. “My partner and I wanted to develop a product that allows the realtor to customize and have their own app versus using their company’s brand and app. Consumers now have an easy-to-navigate real estate app that offers the latest listings, rentals, open houses, sold data and geo-mapping search capabilities and tools, as well as local information, video streaming and social media feeds.”