The Natural

 In Interviews, Style

David Bromstad proves a perfect fit for Naturalizers exclusive spring collection.


THERE’S NO DOUBT “HGTV Design Star” David Bromstad is having a great year. Not only is he up to his regular appearances as host and mentor on the popular HGTV series—in addition to his own show “Color Splash”—now he has also collaborated with Brown Shoe’s Naturalizer on an exclusive spring collection of footwear and accessories. “David is known for his ability to transform a room into a vibrant, unforgettable, comfortable space,” says Naturalizer Senior Vice President and General Manager John Malpedi. “At heart, he is an amazing artist and we knew he would infuse that same fresh and inspired design vision into this exclusive collection.” Bromstad’s color-filled collection for Naturalizer is chic, sporty and above all, comfortable—perfect for summer strolls through the Missouri Botanical Garden or a picnic at the Shakespeare Festival in Forest Park. ALIVE had the chance to chat with Bromstad about his collaboration with Naturalizer, his time here in St. Louis and where he finds inspiration for his whimsical designs.

ALIVE: How did the Naturalizer partnership come about?
David Bromstad: When I was approached by Naturalizer, I was completely thrilled by this exciting opportunity. From our very first meeting in Miami, we were confident that something fabulous was in the making. They are an incredible company with a team of very talented people. I am honored to be working with them.

ALIVE: What do you bring from a fashion and design perspective to the collaboration?
DB: As an artist and designer, I always try to push the limits in everything I do. Bringing an unexpected moment to design is something that defines who I am as a brand. That was my goal for Naturalizer: maintaining the classic aesthetic of the line, but with a little touch of Bromstad to bring it all together.

ALIVE: Your designs for Naturalizer scream summer vacation. How do you see the collection being worn?
DB: I couldn’t agree more. This collection is all about the getaway. The unique aspect of the collection is you can throw on a pair of wedges with a bathing suit and head down to the pool for a cocktail. In the evening, you can slip on something a little more sexy with the same pair of shoes and transform the look. The shoes are gorgeous, relatable, comfortable and very versatile.

ALIVE: Growing up in Cokato, MN, where did you find design inspiration?
DB: I lived in Cokato until I was 14. I always enjoyed the scenery, from the fields and lakes to the peaceful countryside. I was inspired by nature and everything that surrounded me. Moving to the city at the age of 15, my perspective changed a bit. I found beauty in city life. People often ask what inspires me as an artist or a designer, and my answer is always simple: Everything! Fashion, food, flowers, travel…inspiration is everywhere!

ALIVE: You were recently a featured speaker at the Saint Louis Art Museum for its Art in Bloom celebration. How was your St. Louis visit?
DB: It was such a great experience. Although my busy schedule only allowed me to be there for a short period of time, my drive through the city made me appreciate the architecture and beauty that St. Louis has to offer. I was able to meet with my Naturalizer team at their headquarters, and it was so fascinating to see where all of the work behind the scenes begins. After our morning meeting, I had the opportunity to receive a private tour of the beautiful Art Museum. It was a great day and I would love to come back to St. Louis and explore the city in the near future.






Photo credit: Courtesy of Naturalizer

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