The Golden Fig: A New Boutique in Midtown Saint Louis
The Golden Fig, a women’s clothing boutique, opened this year on Olive Street featuring an array of new and pre-owned pieces. New inventory arrives regularly and includes brands like Free People, J Brand, Karl Lagerfeld, Paige, rag&bone, Stuart Wietzman, Rebecca Minkoff and more. Replete with elegant, gold-leafed branding and accouterments, it’s a welcome respite from the predictable department-store experience, yet you’ll still leave feeling like you’ve treated yourself.
Owned by artist, photographer, French teacher and new mother Sarah-Marie Land, shoppers get the benefit of Land’s diverse, curated taste and holistic, worldly approach. Her multi-hyphenate status is exemplified perfectly by the range of pieces The Golden Fig offers. You’ll find the perfect little black dress alongside statement tops and accessories. The boutique finds itself footing as both a sartorial ode to the woman who understands fashion and all of its subliminal shorthand, and as an aid of expression for how the woman who is constantly evolving—which is a painful process, at best. So why not tackle it in a gorgeous pair of Franco Sarto heels?
This story originally appeared in GUIDED: Saint Louis Exploring Midtown. Read the full issue.
All photos by Carmen Troesser.