The Fabric of Fashion

 In Feature, Style

FABRIC: Featuring the St. Louis Fashion Blog AwardsSaint Louis Fashion Weeks Official Kickoff Partybrings designers, influencers and fashion fans together.


Setting the scene for a fabulous season, FABRIC: Featuring the St. Louis Fashion Blog Awards, Saint Louis Fashion Week’s Official Kickoff Party, will take place Sept. 26 as part of St. Louis Design Week, uniting the who’s who of STL fashion at the start of style’s favorite season.

The event will serve as a networking opportunity for influencers, designers and fashion enthusiasts, featuring a cocktail reception and the much-anticipated main attraction, the St. Louis Fashion Blog Awards.

An emphasis on networking, education and industry connections is the common thread of STLFW’s fall 2014 festivities—and St. Louis area fashion bloggers like Emily Iovaldi of Fox & Gypsy can attest to the power of the fashion community uniting at events like the St. Louis Fashion Blog Awards.

“I think the Fashion Blog Awards opened up a lot of people’s minds to starting a blog of their own, which is fantastic,” she says. “We’ve helped a few people since last year’s awards, and think it’s great to be part of such an evolving community.”

#STLFBA Celebrating our city’s growing band of influencers, the St. Louis Fashion Blog Awards are back for the second year with more participation than ever as part of the STLFW kickoff event. The awards honor top talent within the fashion, personal style, lifestyle and design categories in a mission to recognize the incredible influencer community of the St. Louis region.

More than 75 bloggers will be considered through public nomination, and fans can vote for their favorites on through Sept. 19. The community’s top influencers will then be awarded in the areas of photography, content innovation, web design and more at the Sept. 26 STLFW kickoff event. Last year, road-trip aficionados and best friends, Emily Iovaldi and Danica Friederich of Fox & Gypsy, snagged the top prize (Best Fashion Blog), while others, including Economy of Style, Style Cassentials and The Kelsey Wolfe Blog, were honored in supporting categories.

The blogger awards have generated countless social media impressions and a rapid increase in blogger traffic for area influencers. The effect is an increased national interest in the St. Louis fashion blogging community by brands across the country. “My site has received a substantial increase in traffic thanks to the STLFBA, and I, as a reader, was introduced to handfuls of other great sites that I now visit often,” says 2013 winner Julia Christensen of Oh, Julia Ann.

2014 STLFBA Categories Bloggers will be nominated, judged and awarded in the following categories: Best Fashion Blog, Best Lifestyle Blog, Best Beauty Blog, Best Budget Blog, Best Video Blog, Best Use of Photography, Best Written Blog, Best Blog Design, Best Use of Social Media, Best Newcomer and Blog of the Year, the top-rated in all categories.

To purchase tickets for FABRIC and to nominate and vote in the St. Louis Fashion Blog Awards, visit



Photos by Alex Kendall and Wesley Law

Photos by Alex Kendall and Wesley Law


Photos by Alex Kendall and Wesley Law


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