Teen Vogue's ABC's Of Style Comes To St. Louis Premium Outlets On Friday

By Sarah Stallmann
In Style

With the new school year fast approaching, Simon Malls and Teen Vogue are hosting a series of back-to-school events at more than 80 shopping centers across the country to get young people prepped to head back to class. St. Louis Premium Outlets will kick off their ABC’s of Style festivities on Friday, Aug. 8, helping families have fun while shopping for seasonal must-haves.

Photo courtesy of Marianna Milkis.

Photo courtesy of Simon Group.

“This is an exciting time of year and as St. Louis Premium Outlets is the center of fashion in St. Louis, teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience that helps parents and students alike get set for the upcoming school year,” says Emily Zimmermann, Director of Marketing and Business Development at St. Louis Premium Outlets.

St. Louis Premium Outlets ABC’s of Style events will include various elements to give students the social shopping experience they seek. Featured activities were created by keeping young shoppers’ preferences top-of-mind:

  •  Exclusive Style Guide: ABC’s of Style event attendees and back-to-school shoppers have the chance to pick up an exclusive Simon and Teen Vogue style guide, featuring fashion looks curated by style experts.
  • Fashion Show: Families will have a chance to view the hottest trends of the season on the runway and receive first-hand fashion advice from Teen Vogue Accessories Director Sheena Smith.
  • Special Musical Performance: ABC’s of Style event attendees can enjoy a meet-and-greet and musical performance by IM5 and House on Cliff.
  • Mall-Wide Discount Offers & Samples: Event attendees can engage in free interactive games, view a sneak peek of Fox’s new fall series “Red Band Society,” enjoy product demonstrations and walk away with free giveaways from St. Ives, Simple, Q-tips and Coca-Cola. Attendees can also pick up a gift bag at the registration table filled with other goodies and offers.

In addition to offering in-mall events, Simon will launch several digital-focused back-to-school elements that give students and their families the tools to gear up for school and stay connected to St. Louis Premium Outlets. For more information, visit ABC’s of Style on the web.

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