Summer Shopping Frenzy

 In Guide, Style

The season’s heat wave brings a bevy of new opportunitie to spend your hard-earned cash.


St. Louisans with an undying dedication to shopping now have several more reasons to splurge—thanks to a flurry of new and varied retail concepts hitting the scene this summer.

Birds of a Feather

With one side of the space designated to the local, street-style chic of STL designer Anna Friss of Blue Bird Apparel and her new space, Blue Bird the Boutique (stocking labels like Too Fast, Rat Baby, Fresh and Young & Reckless) and the other side facilitating promoter and fashion show producer Rock Uniform PR (note: random model appearances are highly likely), you can be sure your in-the-know fashion status is securely in place.
1300 Washington Ave., Downtown, 636.590.4524.

Male Call

When shopping for classic, high-end men’s accessories like shoes, belts, bags and briefcases, Allen Edmonds is tough to beat. The brand’s new storefront at Plaza Frontenac offers all of the bells and whistles Allen Edmonds is known for—like recrafting (restoration of your favorite pair of Allen Edmonds shoes), customization and seamless ecommerce returns. For the summer golf enthusiast, the label’s high-style Jack Nicklaus collaboration is a definite must-see.
Plaza Frontenac, 314.872.6992.

Fit and Fab

St. Louis shoppers are getting in way ahead of the curve with Dimvaloo—one of the only US retailers to exclusively carry Australia’s coveted fitness apparel brand Lorna Jane. Forward-thinking owner Kate Duryea first spotted the line while on a trip “down under.” It was then that the former Mizzou track runner became smitten with the brand and knew that her fellow STL fitness aficionados would be equally enamored.
8813 Ladue Road, Ladue, 314.824.8224.


You already know Perennial as a community of people with a purpose (eco-friendly restoration and a bevy of DIY workshops); now get ready for the launch of its first line of small home essentials, aptly titled reSOURCE. The simple and useful objects—think leather wall hooks, customizable tin labels and mini memo pads—are all lovingly handcrafted in St. Louis from reclaimed materials. You can find reSOURCE at The Foundrie at Chesterfield Mall, online at, and of course at the Perennial shop.
7413 S. Broadway, Carondelet, 314.832.2288.

A Family Affair

In retail, appealing to a demographic of women ranging from late teens to 40-something is no easy task—but it's the mission of new online boutique Hazel2Blue to bring fashion to the masses. The owners, who plan to open a storefront at 219 William St. in Alton, IL, by mid-July, tap the youthful perspective of their three fashion-savvy, LA-based daughters (an actress, a musician and a fashion PR intern) for inspiration. So far, it seems to be working—the boutique is already carrying a number of on-trend and affordable labels such as Tulle, Lucca Couture, Nation LTD and Sanctuary.

Pop-Up Paradise

Don't let the term “pop-up store” fool you—K. Hall Designs' new Plaza Frontenac locale is a full-blown, 1,870-square foot space packed with fabulous and fun giftworthy merchandise. At every corner, there's something more to ponder—a terrarium here, a picture frame there and even some big-name offerings from Free People and CP Shades. But the biggest draw of all is undoubtedly the signature bath and body products.
Plaza Frontenac, 314.991.6988.




3900_1329.jpgBlue Bird the Boutique


Photo credit: Kelly Wright

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