Style in The Loop

 In Feature, Style

Meet the designers of STLFW’s street fashion festival


NEWLY ADOPTED into the Saint Louis Fashion Week lineup, The Loop’s annual street fashion event Style in the Loop is taking on a fresh roster of design talent. Developed in 2011 to create a buzz around the eclectic boutiques and street fashion in the area, Style in The Loop encourages local businesses to host special events ranging from live window mannequins and designer trunk shows to sidewalk sales and live music.

This year as part of STLFW, the neighborhood will close Delmar to host a high-energy outdoor
fashion show on Sept. 29 featuring 10 local designers, each of whom represents a different aesthetic of the thriving STL fashion scene. “Our desire is to bring a focus to local designers and create an afternoon of outdoor street fashion encouraging the patronage of Loop boutiques,” Show Director Deborah Fink says. The fashion show will complement each business’ individual event and is expected to draw new fans to the neighborhood and the participating designers.


1. Sansone Designs by Michele Sansone: With over 20 years of experience in costume design, Project:Design! 2012 alumna Michele Sansone officially launched Sansone Designs two years ago to specialize in sleek and sexy “user-friendly” fits that aim to be the new classic pieces in anyone's wardrobe. Using natural fibers, pop colors and metallic hardware, her collection is heavily inspired by 1940s glamour and her experiences abroad.

2. Conjetta by Connie Bourgeois: Channeling all things classic and retro, Conjetta is a fashion brand that draws inspiration from many different people, places and periods to provide something truly unexpected. Designer Connie Bourgeois prides herself in creating fun and flirty silhouettes that feature feminine details armed with a rock 'n' roll edge.

3. Michael Shead: Project:Design! 2009 alumnus Michael Shead is a self-taught designer on a mission. Known for his fun and fearless women’s ready-to-wear, Shead focuses on the female journey, utilizing breezy fabrics and cuts that are simple yet sexy and encourage clients from all walks of life to feel confident and powerful.

4. Devil City by Deborah Fink and Lauren Boshans: Deborah Fink, owner of pinup fashion paradise Devil City, has partnered with designer Lauren Boshans to create a vintageinspired collection for the sexy, fun and carefree woman. The flirty retro pieces will make their official debut on the Style in The Loop runway with an ode to classic American workmanship and modern pinup girl style.

5. I Am Sly by Jessica Affsprung: Lindenwood alumna Jessica Affsprung designs for the “sly minx,” the powerful and mysterious woman who isn’t afraid to push boundaries. Her designs strive to find a balance between bold and ostentatious, staying true to the slogan, “It’s not a look; it’s a state of mind.” I Am Sly
previously graced the STLFW runway in 2012 as a contender for Project:Design!

6. Whitney Manney: Kansas City native Whitney Manney specializes in creating a narrative between color and pattern, showcasing bold prints, bright colors and geometric shapes for a look that’s both daring and edgy. Manney’s Chroma Flux collection was featured in Project:Design! 2012 and also graced
the runways of Kansas City Fashion Week.

7. Mekhat! by Mekhat Moore: Natural hair advocate and owner of The Loop salon Napps, Mekhat Moore is a staple in the neighborhood. Her eco-friendly collection represents the freespirited, natural woman who proudly expresses self-confidence in all aspects of her look.

8. Ulicni by Ashley Ulicni: FIDM graduate and Project:Design! 2012 contestant Ashley Ulicni Cobb creates one-of-a-kind dresses that transport their wearers into a fantasy fairytale world. Delicate details, feminine cuts and signature hand-beading give her garments that special touch while channeling her main fashion influence, Christian Dior.

9. The Scarlett Collection: The brainchild of arts philanthropist Mary Strauss and designers Marylyn Simpson and Heather Lampe, The Scarlett Collection is an updated take on ’30s, ’40s and ’50s couture, uniquely constructed with resort-inspired vintage bark cloth.

10. Andy J. by A.J. Thouvenot: St. Charles native and former “Project Runway” contestant A.J. Thouvenot has created a world of fun and whimsy with his collection, Andy J. Candycoated and rebellious, Thouvenot’s pieces are reminiscent of punk designers Betsey Johnson and Jeffree Star, providing the perfect mix of fashion and fantasy.


4230_1399.jpg5. I Am Sly by Jessica Affsprung


8. Ulicni by Ashley Ulicni

3. Michael Shead

4227_1399.jpg2. Conjetta

4228_1399.jpg3. Michael Shead

4229_1399.jpg4. Devil City by Deborah Fink and Lauren Boshans


6. Whitney Manney

6. Whitney Manney


9. The Scarlett Collection

9. The Scarlett Collection


10. Andy J. by A.J. Thouvenot

10. Andy J. by A.J. Thouvenot

4226_1399.jpg1. Sansone Designs


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