Style Envy: Vie

By ALIVE Staff
In Style

Vie | Melodie Tauben 

Melodie Tauben has mastered the contemporary aesthetic her shop, Vie, is known for, thanks to a constant refresh of brands and styles that toe the line between timeless and trendy. Tauben—who’s regularly decked out head-to-toe in the shop’s latest inventory—encourages her customers to build seasonal wardrobes, but she also offers special occasion items that are meant to become classic pieces supplementing a woman’s everyday wardrobe.

Melodie Tauben

Melodie Tauben


Personal Style

What part of town do you live? Ladue

Favorite piece of art you own? An abstract painting by Richard Knight.

What kind of sheets are on your bed? Peacock Alley.

What kind of pets keep you company? A golden retriever.

Favorite flowers? Anything white.


Favorite gadget? My iPhone.

Favorite restaurant in St. Louis? I. Fratellini.

Favorite drink? San Pellegrino.

Favorite dessert? Chocolate Lava Cake.

Favorite snack? Almonds.

Top three DVR shows? “Homeland,” “Ray Donovan” and “The Affair.”

Favorite car? Mercedes Benz.

Favorite workout? Better Image with Cherri Croghan.

Favorite font? Neue Helvetica.

Favorite vacation? Bike ride through Provence.

Favorite movie? “Pulp Fiction.”

Favorite book? “The Pillars of Earth” by Ken Follett.


Beauty & Maintenance

What kind of mascara do you use? Chanel.

What’s your moisturizer? SkinMedica.

Favorite hair product? Hot curlers.

Perfume/cologne? Jo Malone Nectarine Blossom and Honey.

What’s your go-to lipstick brand? Tom Ford.


Nail-polish color? Alpine white in the spring and summer, and asphalt in the fall and winter.

Where do you get your hair cut? Donnal’s.

Where do you get your facials? Parkcrest Aesthetic Center.

Where do you get your mani/pedi? Ladue Nails.



Who would you like to be stuck on an island with? My husband.

If there was one person, dead or alive that you could have dinner with, who would that be? Amy Schumer

Who do you aspire to be like? Myself

Who are you most like? My mother.


How many siblings do you have? Three.

Where are you in the sibling lineup? Oldest.

What’s one word that most people would use to describe you? Strong.



What brand is your favorite pair of jeans? Current/Elliott.

Favorite brand of underwear? Hanky Panky.

Favorite t-shirt? James Perse.

Favorite piece of jewelry? Steven Vaubel cuff or my Miguel Ases earrings, they’re both perfect neutral statement pieces.

Favorite time piece? My Cartier watch.

Favorite designer (if you have to choose one). Why? Ramy Brook.

Favorite bag? A limited edition Louis Vuitton tote.

Shopping mecca? Fifth Avenue in NYC.

Shoe obsession. Valentino.



Who inspires you? My daughters.

Necessary extravagance? Massage.

Favorite place in the world? Southern California.

Favorite charity: Pedal the Cause.

Favorite hotel? Sofitel Paris Le Faubourg.

Do you Tweet? No.

Who is your fashion idol? Diane Von Furstenberg.

What’s your go-to website? Google.

Favorite app? Houzz.


Favorite look/vibe to channel? 70s.

City that inspires you outside of St. Louis? Chicago.

NYC, LA or San Fran? NYC.

Favorite beach? St. Martin.




This story was featured in the September 2015 issue. 


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