STLFW: ALIVE On the Scene at the Saint Louis Fashion Fund Emerging Designer Competition Presented by Brown Shoe Company

By Krystin Arneson
In Style

The Saint Louis Fashion Fund Emerging Designer Competition presented by Brown Shoe Company proved that fashion is alive and well in St. Louis, as top emerging designer talent and some of the most powerful names in fashion descended upon the Union Station runway.

STLFW Union Station Midway Runway—the longest one yet at 120 feet.

STLFW Union Station Midway Runway—the longest one yet at 120 feet. Photo by Chris Gibbons.

Brown Shoe Company shoe-chandelier. Photo by Chris Gibbons Saint louis fashion week 2014

Brown Shoe Company shoe-chandelier. Photo by Chris Gibbons.

The six finalists in the competition included designers Collina Strada, Harbison, Wai Ming, Daniella Kallmeyer, Jessie Liu and Remi Canarie, each vying for a chance to win the competition’s $15,000 award, presented by Brown Shoe Company.

Daniella Kallmeyer Runway Presentation. Photo by Brishen Lee. Saint Louis Fashion Week 2014 Fall

Daniella Kallmeyer Runway Presentation. Photo by Brishen Lee.

The Saint Louis Fashion Fund, in collaboration with STLFW, spearheaded the competition, led by Saks Fifth Avenue Marketing Director Tania Beasley-Jolly and Fashion Fund chair Susan Sherman.

Photo by Brishen Lee Fern Mallis, Tania Beasley-Jolly, Daniella Kallmeyer and Gary Wassner. Photo by Brishen Lee.

The competition winner is presented with her award: Fern Mallis, Tania Beasley-Jolly, Daniella Kallmeyer and Gary Wassner. Photo by Brishen Lee.

The competition winner, designer Daniella Kallmeyer, was determined by a panel of industry experts: New York Fashion Week creator Fern Mallis, Refinery29’s Editor-In-Chief Christene Barberich, fashion financier Gary Wassner, renowned fashion designer and former CFDA President Stan Herman, designer Tess Giberson, Saks Fifth Avenue Senior Fashion Director Colleen Sherin and VP of Marketing for Naturalizer Marci Ranger. Harbison, who first showed at STLFW’s spring event, was presented with an impromptu runner-up award generously funded by Gary Wassner.

West County Mall fashion presentation. Photo by Brishen Lee Saint Louis Fashion Week fall 2014

West County Center fashion presentation. Photo by Brishen Lee.

West County Center held a runway presentation while the jurors deliberated on the grand prize, featuring looks from Ann Taylor, Banana Republic and more.

Photo by Brishen Lee

The entrance to BUTIK, STLFW’s vendor market. Photo by Brishen Lee.

As St. Louis’ fashion elite waited for the show to begin, standing-room-only crowds gathered to fill the Union Station Midway, mingling with other guests and sipping Pinnacle Vodka cocktails, Redd’s Apple Ale, Peroni and Skinnygirl wines and viewing the luxury vehicles of Mercedes-Benz of St. Louis. They also shopped BUTIK, STLFW’s official designer marketplace—a treasure trove of designers and on-trend pieces with more than 25 curated makers, including Michael Drummond, Paulie Gibson and Saint Rita Parlor.

A pre-show still model presentation of Designers to Watch included Michael Drummond, Paulie Gibson, Nasheli Ortiz, Trang Nguyen and Truly Alvarenga.

STLFW's Designers to Watch pre-show still model presentation. Photo by Brishen Lee.

STLFW’s Designers to Watch pre-show still model presentation. Photo by Brishen Lee.

After a People’s Choice vote, Alvarenga’s Pink Elephants Designs won a $2,500 award and the official title of STLFW Designer to Watch.

Plaza Frontenac's Jean Ahsmuhs with Bob Renaud. Photo by Chris Gibbons. Saint Louis Fashion Week 2014

Plaza Frontenac’s Jean Ahsmuhs with Bob Renaud. Photo by Chris Gibbons.

Brown Shoe's Kelly Malone and Sarah Dillon. Photo by Chris Gibbons. Saint Louis Fashion Week Emerging Designer Award

Brown Shoe’s Kelly Malone and Sarah Dillon. Photo by Chris Gibbons.

Brown Shoe Company wall. Photo by Chris Gibbons. Saint Louis Fashion Week 2014

Brown Shoe Company wall. Photo by Chris Gibbons.

Refinery29's Caitlin Engler and Bobby Schuessler. Photo by Chris Gibbons Saint Louis Fashion Week

Refinery29’s Caitlin Engler and Bobby Schuessler. Photo by Chris Gibbons

Photo by Chris Gibbons

Nick Jenkins, Kyle Hubbard and Mantanzo Manuel. Photo by Chris Gibbons.

Sutton Lasater, Tony Perkins and Gail Lasater of West Model Management. Photo by Chris Gibbons. Saint Louis Fashion Week 2014

Sutton Lasater, Tony Perkins and Gail Lasater of West Model Management. Photo by Chris Gibbons.

Saint Louis Fashion Week continues tonight with the Yigal Azrouël, Tess Giberson and Timo Weiland Runway Show + Saint Rita Parlor Fashion Presentation. See the STLFW website for more info.

 

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