STLFW 2013 Day 2: Indulge at Plaza Frontenac
The second day of Fashion Week events did not disappoint as guests made their way to Plaza Frontenac to “Indulge” in another night of festivities. The event aimed to highlight the variety of retailers in the shopping center while raising money for SSM Cardinal Glennon, a pediatric medical facility.
In addition to donating 100 percent of the ticket proceeds, attendees could also support the cause by purchasing a Glennon Card at the event. For a $50 donation, cardholders are eligible for 20 percent off discount at over 280 participating stores during a 10-day shopping period from Oct. 25-Nov. 3.
Dozens of volunteers prepped looks from Plaza Frontenac retailers including Eileen Fisher, Juicy Couture, Ann Taylor, BCBG, Max Azria, Pace Farias, Lucky, lululemon and White House, Black Market. While Eileen Fisher, Ann Taylor and WHBM showed an air of simplicity, Juicy Couture and handmade line, Pace Farias amped up the drama.
Salon services were provided by Stonewater, who gave models a bold lip and styled hair in flowing cascades.
On to day three! Don’t be the one to miss out on this evening’s exclusive event, STLFW presents Project Runway at the Fox Theater. Tickets are limited, but the fashion won’t be. See you there!