Soft Surroundings To Open Additional 6 Locations This Year

 In Style

St. Louis-based fashion and lifestyle brand Soft Surroundings has announced that another six locations will be opening nationally by the end of 2014.

Soft Surroundings storefront

Photo courtesy of Soft Surroundings.

The new additions will bring the total retail reach of the brand to 18 storefronts nationwide. “We love being based here in St. Louis and spreading our designs farther and farther across the country!” says P.R. rep Jessica Conick. Avalon in Alpharetta, Georgia; Market Street Lynnfield in Lynnfield, Massachusetts and Short Pump Town Center in Richmond, Virginia; plus additional locations in Madison, Wisconsin; Portland, Oregon and Paramus, New Jersey will all have completed Soft Surroundings locations by the end of the year.

The new shops will not only feature Soft Surroundings’ signature clothing, accessories and home furnishings as sold in-stores and online, but also a variety of unique, store-specific merchandise to enhance the customers’ shopping experience.

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