Shopper’s Delight

 In Feature, Style

Two new retailers add a fresh flair to Plaza Frontenacs luxury lineup.


With an influx of openings in the last year, Plaza Frontenac has ensured its status as one of the city’s top shopping destinations, boasting yearly additions of new retailers that please even the most refined St. Louis shopper. This winter, the luxury center welcomed another two stores onto its lineup: fine jeweler David Yurman and Martha’s Vineyard-inspired clothing and accessory brand vineyard vines. Both retail locations are the first in the state and join the ranks of a roster of fresh additions that have opened this past year, including Mitchell Gold + Bob Williams, Tory Burch and Forever Flawless.

Major Bling Luxury jewelry retailer David Yurman opened its doors at the end of October, offering its St. Louis-based customers an even bigger selection of signature pieces, worn by celebrities around the world. Extended offerings of the brand’s most current collections—including Vivid Gemstones, The Wedding Collection and Petite Pavé—are available to shop, as well as Yurman’s most recent addition of expertly designed timepieces for both men and women.

For the interior, Yurman’s in-house design team utilized modern architecture to thoughtfully reflect the brand’s luxurious and classic aesthetic in the 1,520-square-foot space. The sleek, minimalist design highlights Yurman’s award-winning selection of jewels and provides a stylish backdrop for the St. Louis store’s full roster of events.

“As an American brand, we’re proud to have a presence here in St. Louis,” says David Yurman President and Chief Commercial Officer Carol Pennelli. “Our brand presence in this territory allows us to provide the luxury retail experience that is a hallmark of our brand. We’re thrilled to be a part of this vibrant community.”

Posh Prep November marked the opening of vineyard vines, which adds a dash of posh sportswear to Plaza Frontenac’s lineup. What began as an exclusive offering of in-house designed neckties—by founding brothers Shep and Ian Murray—quickly became a paradise of prep, offering up a full collection of men’s, women’s and youth apparel. Inspired by the feel of a crisp afternoon on Martha’s Vineyard, the store specializes in wearable apparel for lovers of East Coast-inspired style.

The St. Louis location is stocked with all of the staples the brand is known for. Bright colors (from green juniper to aquamarine) reign supreme; cuts are classic and understated with a twist of fabric envy; and the prints pop, giving each piece endless styling options. The 3,342-square-foot St. Louis store has pushed its grand opening party plans to the spring, and the founding brothers are set to make an appearance to personally welcome their St. Louis customer base as the first vineyard vines retail location in the state.


5852_1832.jpgCourtesy of David Yurman.


5854_1832.jpgCourtesy of Snake Bite.


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