Shop Talk: A Little Direction
New, revamped and expanded stores may leave you feeling a little disorientedsimply shop through it
New: Nordstrom When it comes to Nordstrom, it seems we are a spoiled city. Since the opening of the West County Center location a decade ago, we have shopped our first Nordstrom Rack and have followed the construction of our second Nordstrom storefront—the much anticipated Saint Louis Galleria location is set to open on Sept. 23. The new store will be home to several new-to-STL features, including Jimmy Choo, Burberry and Marc Jacobs handbag boutiques and a large “girlfriends’ dressing room”—complete with ample seating and curtain dividers. Luckily for those who can’t wait, an opening gala benefiting COCA, the Contemporary Art Museum, the Missouri Botanical Garden and the Saint Louis Art Museum will be held in the store Sept. 21. More info at mobot.org/nordstrom.
On the Rise: Epiphany Boutique Housing an expertly curated collection of decidedly statement pieces (think sequin and stud embellishments and bold shapes/colors), Epiphany Boutique in the PW Shoe Lofts building at 3431 Locust St., is already establishing itself as an important player in the world of local boutiques. Seemingly catered to confident women—who are sure to love the mega-dressing room as much as the inventory —the showroom-reminiscent store’s exclusive and must-shop styles include Report Signature stilettos and fun, flirty numbers by Sacred Heart Collections. “I wanted a space that embodied exclusiveness, but that had an edgy flare,” says owner Louise Thomas.
Bigger: GiddyUp Jane Whether you’re a tried-and-true equestrian or have simply noticed that “western” is a trend every darn season, chances are you’re familiar with GiddyUp Jane. The longtime Ladue-based go-to for riding boots, belt buckles, jeans, silver jewelry and more has just expanded —in size and selection—with a new menswear component among the most noticeable changes. “It’s time to take care of our Giddyup Guys!” says owner Jane Lavey. In the new space—composed of the original quarters at 9670 Clayton Rd., plus neighboring retail space (formerly MACS Designs, which moved across the street)—cowboys, and girls, can shop Fidelity Denim and boots by Lucchese and Liberty Black. Other additions include Hunter Wellies, Ugg handbags and Benson cashmere.
Better: Splash A staple in St. Louis retail for 26 years, it made sense that gossip started to circulate the minute Splash’s two mall-based stores closed their doors. Devotees of the boutique’s on-the-pulse inventory found themselves at a loss—until owners Kyrle Boldt and Joni Ridgway began to leak hints of their master plan on Facebook. Regular posts included new-to-Splash lines like For Love & Lemons, Winter Kate and Mink Pink, which served to intrigue until the new Clayton location at 8811 Ladue Rd. was revealed. “The move allowed us to return to our boutique roots and offer a unique shopping experience,” Ridgway explains. One such example is the mini-boutiques-within-the-boutique setup; within the confines of the store, female shoppers (the male side was shed in transition) can bounce between a Designer Boutique, Swim Boutique, Boho Boutique, Dress for Less Boutique and Denim Boutique.
Photo credit: Photo by Max Campbell