Saks Fifth Avenue Teams Up With Saturday Night Live and Rag & Bone For 'Key To The Cure' Campaign
In coordination with Saturday Night Live’s 40th anniversary, Saks Fifth Avenue has announced its partnership with the late night series for their annual Key To The Cure Campaign that coincides with their upcoming charity shopping weekend.
Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named ambassadors for Saks Fifth Avenue’s 2014 Key To The Cure campaign, representing talent from Saturday Night Live’s past and current casts shot by famed SNL photographer Mary Ellen Matthews. Celebrated New York designers Marcus Wainwright and David Neville of rag & bone have created the limited-edition T-shirt exclusively to benefit the campaign, which coincides with the Emmy Award-winning show’s 40th anniversary season.
Now in its 16th year, Key To The Cure has taken a new approach, offering a unisex tee for the first time. The shirt will retail for $35 at Saks Fifth Avenue stores and online at saks.com and saksoff5th.com. One hundred percent of the proceeds from each shirt sold will be donated to Gateway to Hope, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers. The tee debuts at Saks Fifth Avenue on Oct. 1.
Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, Oct. 16-19, at all Saks Fifth Avenue locations nationwide and on the web. During the shopping weekend, two percent of participating vendor sales will be donated to Gateway to Hope. In the 15 years since the inception of the Saks Fifth Avenue charity shopping weekend, the retailer has raised over $35 million for cancer research.