Relaunch Party: Photomaton Becomes Oh So Vivant

By Maggie McCarthy
In Culture

From weddings to birthday parties and everything in between, photo booths have become a staple at special events. Interactive and personal, they make event photos a more engaging and interactive experience for guests and photographers alike. St. Louisans Ann Hubbard and Jocelyn Edwards caught on to this trend and developed their own unique vision for pop-up photo booths. Their endeavors led them to creation of Photomaton, a personal approach to party photography. Hubbard’s photography and sets paired with Edwards’ set painting has resulted in endless artful designs, making them regular features at festivals and events around St. Louis.

Photo courtesy of Oh So Vivant.

Photo courtesy of Oh So Vivant.

Despite the success of their initial endeavors with Photomaton, founders Hubbard and Edwards have decided to take their business in a new direction. While their original name evokes machine-like images, their photography and artistry are far from mechanistic. Seeking a more accurate representation of their vision, Photomaton is partnering with Cheree Berry Paper to relaunch as Oh So Vivant. Their new name pays homage to the French term, “Tableau Vivant,” meaning living picture. This new name brings with it a renewed focus on capturing human life and energy. Though their sets may be structured and artificial, Oh So Vivant photo booths always invite spontaneity and free expression.

Oh So Vivant kicks off its re-branding with a special launch party tonight at Soulard Station from 6-10pm. Arrive to sip on brews from Earthbound Beer, sample delicious French-inspired cuisine from Bailey’s Restaurants, score some snazzy screen prints from Tiny Little Monster and possibly win a custom-designed photo booth to get your creative juices flowing for your next special event (or just because). Whether or not you’re in the market for a pop-up photo booth, this relaunch celebration is sure to inspire and maybe even get you in the party planning mood yourself.

Recent Posts