A Q&A With Allissa Reimer Of St. Louis’ Off White Indie Wedding Show

Not every bride envisions walking down the chapel aisle in a brilliant white dress, but she may not be able to picture exactly what she wants, either. The Off White Indie Wedding Show provides a haven for those nontraditional couples in the form of an all-day, curated event featuring vibrant and unique vendors. Allissa Reimer, producer of the show and owner of Style: Altar’d, an event-planning and design company, talks about what makes this event so special and rare.

What drew you to join and eventually produce the Off White Wedding event?
My involvement with Off White started as I was launching my business years ago. The process of planning my wedding was my “Aha!” moment of realizing that wedding and event planning is what I really wanted to do. In 2012, I connected with Brea [McAnally]—Brea was actually the photographer for my wedding—and I had told her about what I was doing. She invited me to handle the design and decor for the show that upcoming year. I literally launched my business at the Off White show and immediately fell in love, because it was so different than anything I had ever known.

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What separates this show from other wedding shows?
We have an application process that each of our vendors go through, which we review in order to create a very curated list. So instead of hundreds of vendors, we have about 52 on board this year. We also choose to host our event at a neat, offbeat space that helps create that intimate setting, so again this year we’re working with the folks over at the MOTO Museum.

How does this nontraditional idea translate into the kinds of vendors that couples can expect to see?
Of course we have your main people: venues, photographers, cake designers, etc. But we also have some really neat things you may not have considered, like a company called Bax Illustration, which is a caricature artist company. And also, our show is open to all couples. We don’t believe that love is just a guy and a gal, so we try to make it a space where everyone feels welcome to celebrate the love they share.

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What’s one of the most difficult parts of planning a wedding that can be made easier by visiting a show like this?
The biggest obstacle that most couples have is just getting the ball rolling. There’s just so many pieces of the puzzle, they’re not sure where to go. But I’ve had people walk into the show and say, “I’ve got six of my vendors, my wedding’s almost planned! We’re done!”

The Off White Indie Wedding Show is Feb. 26, 2017. Tickets are available in advance online for $6 or at the door for $10. The first 100 couples through the door will also receive a special swag bag of inspiration and goodies from the show’s vendors.

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