Outfit of the Day

Wunderkind fashion blogger Keiko Lynn dresses for success

 

 

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ALIVE: What inspired you to start a blog?
Keiko Lynn: I started my first blog when I was 14 or 15 on LiveJournal. It was just an emotional outlet at first, but since then it has definitely transformed to become more beauty and fashion-focused‰ÛÓand has become more of a career. I started my current blog in 2008. I work from home making clothing, and I basically just found myself in a rut when I first moved to New York. I didn’t really know anyone, I wore pajamas all day while working and never left my house. So it was almost a form of discipline to photograph my outfits on a daily basis.

ALIVE: When you first got started, did you have the intention of attaining the reach and success that you’ve achieved?
KL: Definitely not. I remember‰ÛÓonce I started realizing that strangers were reading‰ÛÓthinking I shouldn’t be sharing as much. But when people started writing and telling me how much they related, it made me feel more comfortable. Back then, it was much more about community and not so much about reach. It wasn’t until I was a year or so in with my current blog that I realized that people cared in a different way‰ÛÓin a business way.

ALIVE: Your blog has a strong focus on the beauty side of fashion as well. Do you have a background in hair or makeup?
KL: I have no formal training in hair or make-up. I didn’t even wear makeup until college. I think my interest was piqued when I had my first fashion show as a sophomore in college, when I worked with MAC. My very good friend Roland Viado is an amazing makeup artist, and he really made it look like art and taught me a lot. I like that beauty is accessible to everyone. You don’t have to be a certain size to wear it.

ALIVE: Are fashion and beauty something that always interested you?
KL: In some ways, yes. If you had seen pictures of me when I was growing up, you would have thought absolutely not, because I was never a cool kid. In high school, I dressed very oddly. I made a lot of my clothes, so my interest was more on the design side than in traditional fashion trends.

ALIVE: What is a typical day for Keiko Lynn?
KL: It varies from day to day depending on what the job is. One day I might have nothing but editing photos and writing, and then the next day I might drive a couple hours to scout a location or do a full-on photo shoot. I might spend a day styling a look book, covering behind-the-scenes at shoots, or making clothing. When I try to explain what I do, it’s so difficult because it sounds like I could have 10 jobs or no job at all. I also enjoy working with charities. I work a lot with Adopt NY. Last year I organized a benefit where bloggers, designers and companies came together and donated time, products and services, and we had this huge holiday shopping event.

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ALIVE: The Saint Louis Fashion Week team asked you to participate in the fall 2013 season as a guest and host. Why did you decide that was a good fit?
KL: Number one, because my mom’s side of the family are all from St. Louis, and I haven’t been since I was a toddler. It felt serendipitous. Also, because I have a background as an independent designer, I already have such a vested interest in the cause.

ALIVE: What fall trend are you looking forward to interpreting on your blog in the coming months?
KL: I don’t really follow trends that much. If they happen to incorporate themselves into my fall wardrobe, that’s great. But I tend to have a very specific aesthetic. My friends have nailed my look down so well‰ÛÓit’s all about a baby doll dress, over-the-knee socks and a platform shoe. I also have an edgier side that is more about cut-off shorts, a leather jacket and red lipstick. I don’t think that this will change much, but I am looking forward to the overall trend of fall, which is just to layer‰ÛÓI love layers.

ALIVE: In addition to blogging, you are a self-taught designer with a homemade clothing line. What inspired you to start designing?
KL: I was actually a musical theater major in college, but I always reconstructed my clothing when I was in high school. I don’t come from money, and we were always a struggling household, so I would go to thrift stores and reconstruct the clothing I bought. In college, people began to take notice and would ask about my clothing. I started making pieces for people on campus, and this presented a way for me to make money and support myself during school. Now, I am taking a break from Postlapsaria and starting a new venture that will launch in spring 2014. The new line is going to be called Dames & Dandies, and the aesthetic is very much my own‰ÛÓit’s basically all the things I want in my closet but cannot always find. I wanted to create something that I would wear and at the same time my readers would wear.

ALIVE: Any advice for new bloggers who are just getting started?
KL: Take it easy. Don’t make it too much about a career, and don’t quit your day job. Be ambitious, yet realistic. Treat your blog like a hobby that you are very passionate about.

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In a world of digital marketing and social media managers, the fashion blogger has taken center stage as an international influencer and trendsetter. Enter Keiko Lynn, a pioneer on the style blogging scene.

Keiko Lynn’s blog, keikolynn.com, is a hub of style, beauty tips and hair tutorials. A self-taught fashion designer with a new clothing and accessory line launching this spring, she has established herself as a force to be reckoned with. Her penchant for anything that nods to the eclectic and her unwavering loyalty to her own personal style has quickly caught the attention of the fashion major-leaguers. She has booked collaboration deals with Coach, Nine West, ModCloth and Americana Manhasset, and her signature spectacle collaboration with BonLook can be found in stores later this year.

This month, Keiko Lynn will attend Saint Louis Fashion Week as a celebrity guest and host. Though most would disagree, she doesn’t see herself as a part of the fashion industry itself; style is a form of expression for her‰ÛÓand she just happens to have really great style.

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ALIVE: The Saint Louis Fashion Week team asked you to participate in the fall 2013 season as a guest and host. Why did you decide that was a good fit?
KL: Number one, because my mom’s side of the family are all from St. Louis, and I haven’t been since I was a toddler. It felt serendipitous. Also, because I have a background as an independent designer, I already have such a vested interest in the cause.

ALIVE: What fall trend are you looking forward to interpreting on your blog in the coming months?
KL: I don’t really follow trends that much. If they happen to incorporate themselves into my fall wardrobe, that’s great. But I tend to have a very specific aesthetic. My friends have nailed my look down so well‰ÛÓit’s all about a baby doll dress, over-the-knee socks and a platform shoe. I also have an edgier side that is more about cut-off shorts, a leather jacket and red lipstick. I don’t think that this will change much, but I am looking forward to the overall trend of fall, which is just to layer‰ÛÓI love layers.

ALIVE: In addition to blogging, you are a self-taught designer with a homemade clothing line. What inspired you to start designing?
KL: I was actually a musical theater major in college, but I always reconstructed my clothing when I was in high school. I don’t come from money, and we were always a struggling household, so I would go to thrift stores and reconstruct the clothing I bought. In college, people began to take notice and would ask about my clothing. I started making pieces for people on campus, and this presented a way for me to make money and support myself during school. Now, I am taking a break from Postlapsaria and starting a new venture that will launch in spring 2014. The new line is going to be called Dames & Dandies, and the aesthetic is very much my own‰ÛÓit’s basically all the things I want in my closet but cannot always find. I wanted to create something that I would wear and at the same time my readers would wear.

ALIVE: Any advice for new bloggers who are just getting started?
KL: Take it easy. Don’t make it too much about a career, and don’t quit your day job. Be ambitious, yet realistic. Treat your blog like a hobby that you are very passionate about.

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Photo credit: Courtesy of Keiko Lynn

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