New St. Louis-Based Web Store, Living Collective, Launches Today

By Sarah Stallmann
In Style

St. Louis native Katy Noonan has returned to her hometown after a busy six-year career in the New York fashion retail sector (working for big names like Marc Jacobs and Band of Outsiders) to launch her newest venture: e-commerce fashion siteĀ Living Collective.

Photo courtesy of Living Collective.

Photo courtesy of Living Collective.

The women’s lifestyle boutique prides itself in offering something for everyone: brands like Mary Myer, Gypsy Warrier and Native Youth will be offered alongside luxury boutique brands like Samantha Pleet andĀ Rachel Antonoff, both which will be available this fall. “Living Collective is about feeling comfortable and ready for whatever a new day may bring your way,” says Noonan. “With that being said, there is definitely a ‘come as you are,’ ‘something for everybody’ vibe.”

The online shop launches today, with seasonal pop-up shops that will take place around the St. Louis area following suit. For those who want to see merchandise in person even sooner, Noonan and Living Collective will be on-site at LouFest with a collection of merchandise that will be unavailable on the website.

Visit Living Collective to view the selection and keep tabs on their happenings around the St. Louis area!

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