My Style: Archie Mckinlay, Director of Digital Strategy at Coolfire Studios

 In Style

Describe your personal style: My style is a collection of influences and experiences. When I travel, I try to track down unique or vintage items. Most of what I wear are the spoils of that hunt.

Photo by Attilio D'Agostino

Photo by Attilio D’Agostino


How does your personal style translate into the clothes you wear professionally? Every day I help tell and sell stories for brands and clients. If your clothes aren’t telling a story, you’re focusing on the wrong things.

What item from your closet can you not live without?
A great pair of shoes. Seriously, don’t skimp—you only get
one pair of feet.

Who are a few of your favorite designers?
Ralph Lauren and Hiroki Nakamura are big influences on me—though I’d argue that Robert Redford was wearing Ralph Lauren before Ralph was making it. Nakamura has this concept of “future vintage” that I really like: timeless, quality pieces that will outlast you. He also sources some of the most amazing fabrics and textures I’ve ever seen; just touching one of his pieces is an experience.

What is your biggest fashion pet peeve? A poor fit. It could be a $5 thrift find or a $2,000 Dior Homme suit, but it’s gonna look like crap if it doesn’t fit. Find a good tailor and learn what works for you.

Is there any person or character whose style you really admire? We did a show on Esquire with Matt Hranek a few years ago. We have the same taste in alcohol and he really knows how to rock a pair of velvet tuxedo slippers. Actually, you should follow him on Instagram: @wmbrownproject.

If you could give one piece of fashion-related advice to men out there, what would it be? Invest in a few quality items and find a few unique pieces to serve as your trademarks.

Where do you shop in STL? Brian [Simpson] at East + West does an awesome job of providing St. Louis with quality, stylish menswear. He’s also pretty good friends with some of the best denimheads in the country, so he always has a good read on what’s happening in the industry.


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