MOss Boutique: Find the Latest Clothing Trends and Styles on Main Street St. Charles
MOss Boutique effortlessly balances the aesthetic of a modern boutique with the charm of historic St. Charles. Its clothing—from lacy bralettes to chunky sweaters and practical, but fanciful footwear from TOMS and Qupid—is likewise simultaneously stylish and comfortable. It also stocks unique local clothing that makes a statement, such as STL-themed t-shirts from Bygone Brand or earrings by Gloria May.
Owned by former fashion designer Nicole Moss-Doelger, whose years in the cities of Dallas and Los Angeles shaped her insights into the industry, the business combines in-house and online shopping options. Doelger believes that while buying online definitely has a place in our busy lives, the boutique experience allows customers to interact with MOss’ knowledgeable staff—who are indispensable when it comes to finding the right item to complete a look.
Thanks to all of this, MOss has developed a loyal following throughout its nine years in St. Charles. It cultivates its community through social media, as well as in-person events and private parties. A move and expansion a couple of years ago allowed it to increase its in-store selection, making it even more of a fashion destination.
329 S. Main St.
While you’re in the neighborhood …
This women’s clothing and accessories boutique has found the sweet spot where quality meets affordable prices.
124 S. Main St.
Thro’s and Michelle’s
Founded in 1898 as Thro’s Clothing Co., this dual shop offers something for every occasion, from outdoor gear to formal eveningwear.
229 N. Main St.
Photography by Carmen Troesser.