MOss Boutique: Find the Latest Clothing Trends and Styles on Main Street St. Charles

 In City Guide, St Louis

MOss Boutique effortlessly balances the aesthetic of a modern boutique with the charm of historic St. Charles. Its clothing—from lacy bralettes to chunky sweaters and practical, but fanciful footwear from TOMS and Qupid—is likewise simultaneously stylish and comfortable. It also stocks unique local clothing that makes a statement, such as STL-themed t-shirts from Bygone Brand or earrings by Gloria May.

Owned by former fashion designer Nicole Moss-Doelger, whose years in the cities of Dallas and Los Angeles shaped her insights into the industry, the business combines in-house and online shopping options. Doelger believes that while buying online definitely has a place in our busy lives, the boutique experience allows customers to interact with MOss’ knowledgeable staff—who are indispensable when it comes to finding the right item to complete a look.

Thanks to all of this, MOss has developed a loyal following throughout its nine years in St. Charles. It cultivates its community through social media, as well as in-person events and private parties. A move and expansion a couple of years ago allowed it to increase its in-store selection, making it even more of a fashion destination.

329 S. Main St.
636.410.0625

MOss Boutique: Find the Latest Clothing Trends and Styles on Main Street St. Charles

While you’re in the neighborhood …
Abigail’s Apparel

This women’s clothing and accessories boutique has found the sweet spot where quality meets affordable prices.

124 S. Main St.
636.255.0295

Happy Camper Clothing & Co.
Whether you like the outdoors or merely the thought of it, you’ll appreciate the simple aesthetic of this shop’s clothing and décor.

510 S. Main St.
314.973.0400

Thro’s and Michelle’s
Founded in 1898 as Thro’s Clothing Co., this dual shop offers something for every occasion, from outdoor gear to formal eveningwear.

229 N. Main St.
636.724.0132

This story originally appeared in Guided: St. Charles, available now at these locations and in a digital edition.

Photography by Carmen Troesser.

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