Mitchell Gold + Bob Williams Furniture Celebrates 25th Anniversary, Opens First St. Louis Location At Plaza Frontenac

 In Style

Mitchell Gold + Bob Williams, the renowned home furnishings lifestyle brand, is set to open a new 10,000 square foot Flagship Signature Store this October in Plaza Frontenac.  A grand opening event is planned for late fall and will coincide with the company’s 25th anniversary as well as benefit a soon-to-be selected local charity.

Photo courtesy of Mitchell Gold + Bob Williams.

Photo courtesy of Mitchell Gold + Bob Williams.

“St. Louis is home to several Fortune 500 Companies and thousands of businesses and the talented people that work for them. This is a very important location for us and Plaza Frontenac is one of the most prestigious shopping destinations in the region,” says Mitchell Gold.  “We’re looking forward to enhancing our style leadership position in this vibrant, sophisticated urban market and presenting our brand in a big way.”  The store will feature the company’s award-winning products, quintessentially American style and uncompromising customer service.

The store will showcase the company’s signature store design, including soft white walls and floors, bright modular lighting and personally created furniture settings by Bob and Mitchell – showing customers serene ways to integrate eclectic styles of furniture. The Mitchell Gold + Bob Williams design philosophy is based on making comfort the priority for look, feel and value, and mixing unexpected pieces to give each setting a unique, modern twist.

To celebrate the company’s 25 years, the retail store will be offering in-store sales, specials, discounts and charity events for the coming year in addition to the release of a coffee table book, “Who We Are”, that shows the many sides of their story.


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