Menswear Takes Flight
Game-changing mens retailer Lindbergh lands in St. Louis.
SOPHISTICATED MENSWEAR BRAND LINDBERGH has just touched down in Chesterfield to give STL its newest one-stop shop for men. Inside the impressive 11,000-square-foot space in Chesterfield Mall, Lindbergh’s in-house designed collection (sized small to 3XL) fills the store from top to bottom, featuring suiting, casualwear, night-out looks, bags, accessories and shoes.
The brand inspiration hits close to home: It’s from none other than St. Louis’ own pioneer of flight, Charles Lindbergh. And the opening of the store—the second in the country—is no coincidence. “Although we started the store in Europe originally, we always had every intention of opening up a store in St. Louis,” says Chief Operations Officer Terrence Revah. “We modeled everything around Charles Lindbergh’s cool sense of style, so we had to open up shop in the place where it all began.”
Despite its relatively new presence in the US market, it’s already garnering critical national buzz: GQ called out the brand for its quality-to-price ratio, and Nordstrom picked up the line at select stores nationwide.
Its popularity comes from the brand’s revolutionary take on the menswear market. Lindbergh has three in-house lines: Blue, White and Black, and each has a different specialty and price point. The affordable Blue Label represents modern Americana with slightly rugged options that can be worn every day. The White Label—at a price point that aligns with Zara or H&M Men—leans more toward night-out looks and fashion-formal with fitted shirts and suiting. Meanwhile, the mid-range Black Label focuses on preppy options and classic Italian-inspired formalwear. Plus, the store is merchandised to shop easily with color-coded labels and racks of complete outfits. Call it a perfect fit for the all-American guy on the go.
Photo courtesy of Lindbergh.