Meet Christine Cameron, The Brain and Beauty Behind My Style Pill
This weekend, Go Blog Social and ALIVE Influencer Network will bring together passionate Midwest-based influencers and content creators with Content High, a social weekend of education, collaboration and events. Ahead of the big event, we chatted with one of the conference’s keynote speakers, Christine Cameron, who is a personal stylist, writer and editor of My Style Pill, a website she launched in 2008. Below, the stylish entrepreneur talks about starting her own business, where she’s traveled and what it’s like to share her life online.
What was your journey to starting My Style Pill?
I was working as a market editor at a home decor magazine and felt like I needed a creative outlet to share things other than pillows and furniture, which was my main focus at the time. Don’t get me wrong: I love home decor, but I wanted to get back to more fashion and lifestyle topics, and that was when My Style Pill was born.
I didn’t go full-time with the blog until I was laid off during the recession. Magazines were folding right and left, so I decided to put my all into the blog and see where it would take me.
There’s certainly no roadmap to starting your own business. What have you learned?
I’ve learned that indeed, there is no rule book or roadmap as you say, so trial and error is okay, especially when you are starting out because that is how you learn and get better. Finding an accountant and lawyer you can count on and trust is really important too.
Networking is also really important, and meeting like-minded people who are supportive and inspirational is key. The people that I’ve met in this business are amazing and they keep me going every day. When you work alone from your couch, you need to know there are people like you—who are in the same boat—that you can turn to, to bounce ideas off of, vent frustrations and doubts to, as well as laugh with and confide in. It keeps you sane!
What unexpected experiences have come out of it? What has been your favorite?
Sharing so much of my life online is sort of crazy when I step back and think about it. I grew up in an age where we didn’t have cell phones until I was in my senior year of high school and I didn’t join Facebook until 2006 or maybe even 2007! I didn’t grow up in a world where everything is public knowledge that you willingly share, so now to think that is a huge part of my job is sort of wild.
As far as experiences go, I think the amount of amazing travel that I have been so lucky to experience has been pretty incredible. Some of my favorite press trips include traveling to New Orleans, Morocco, the Caribbean and Copenhagen.
Also, I love making new friends and some of those new friends have now, through the years, become some of my dearest and closest friends. Pretty amazing to me!
For this conference, you’ll be speaking about how to stay relevant in the digital age as an influencer. Can you share a little about how your approach to content and your own brand changed since you started?
I try to stay as true to myself as possible when creating content and growing my brand. The industry and the space itself has changed so much over the past eight years and it can be very hard to keep up at times—there are so many different platforms out there now to share content.
I think that you just have to remember to bring your readers and followers along with you on your journey. It’s an interactive profession, so remember to allow yourself to grow and change with them. Listen to them and see what they want to hear, what they want to see more of and then find a common ground on how you can connect with them. Try not to compare yourself to what everyone else is doing, which believe me, is much easier to say than do, but in order to remain original and authentic to who you are and what your brand is about, it’s pretty important. Remember, there is only one of YOU! So give it your all and do it the best way you know how.
What stops will you be making while you’re in St. Louis?
Since I have never been before, I will probably be staying close by the conference and hotel, but hope to explore the surrounding area and find some cute shops and cafes to share with my friends back in New York!
Anything you’d like to add for our Midwest audience?
I’m so excited to be in St. Louis and can’t wait to meet you guys! Thank you so much for coming out to hear me speak!
Learn more about Christine at MyStylePill.com, and get tickets to Content High