Made In America: St. Louis Native To Launch New Denim Line

By Sarah Stallmann
In Style

Lindenwood University graduate and fashion designer Stephen Curd returns to St. Louis from Chicago for the official launch of his newest venture, Lavelle Denim. The St. Louis pop-up is the first of several stops The Traveling Tailor Pop-Up Shop will make this fall, aiming to introduce potential new clients to the brand on a one-on-one basis.

Photo courtesy of Lavelle Denim.

Photo courtesy of Lavelle Denim.

Curd has been designing professionally since graduating from Lindenwood University in 2008, after which he made the move to Chicago to start his first menswear line, Garic Stephens. After broadening his brand to include custom-made womenswear, Curd made the decision to branch out and offer something that was affordable and accessible for the masses. Lavelle Denim was launched in 2015 after being successfully funded through Kickstarter. Curd partnered with a local manufacturer to produce the denim locally, keeping tabs on the brand every step of the way—from fittings, to customizing each pair, to production and delivery. “My vision for Lavelle Denim is to contribute something that people can believe in, offer a product that will fit everyone and offer clothing that is sustainable and made in the US,” explains Curd. “With each pair of jeans sold, you help create jobs for local manufacturers and local workers.”

The launch will take place at Bronx-Diba in Earth City (3630 Corporate Trail Drive) on Saturday, Sept. 19 from 11am-4pm and will highlight the brand’s first full collection. New customers will be invited to try on jeans with the assistance and guidance of the designer himself as well as enjoying snacks, champagne and a fashion presentation from 11:30-12pm. RSVP by Sept, 10 to

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