Luxe Additions

Three new luxury retailers set up shop at Plaza Frontenac.


A TRIO OF NATIONAL RETAILERS are vying to snag a spot on your list of top shopping destinations as they open their doors inside Plaza Frontenac. Tory Burch, Forever Flawless and Mitchell Gold + Bob Williams have staked their claims and join Frontenac’s impressive lineup of retailers, which includes Louis Vuitton, BCBGMaxazria, Madewell and Sur La Table. All three stores are the first locations offered in Missouri, further adding to the mall’s roster of exclusive merchants.

Diamond in the Rough Forever Flawless, which opened in June, is the first of the new stores to join the Plaza Frontenac ranks. The 1,600-square-foot store, nestled on the upper level between Williams-Sonoma and Soma Intimates, features one of the most exclusive selections of beauty products on the market, thanks to offerings like its highly coveted diamond-infused skincare line. Night creams, toners, moisturizers, exfoliators and more are also offered in a variety of color-coded collections ranging from the most moderately priced White Diamond Collection all the way up to the elite Platinum Collection.

A Tory Tour Opening in early fall, Tory Burch will launch its first Missouri storefront in between Louis Vuitton and Talbots on the main level in Center Court. The location will offer an expansive selection of goods by the New York-based designer, whose most recent garden-inspired collection has made a splash on the national retail scene. Signature handbags, footwear, clothing and accessories will be up for grabs in the airy, 3,400-square-foot space, accented with posh, boutique-style decor. The locale is set to be a big draw for Burch fans of all ages by hosting exclusive in-store events and sales. The St. Louis location will also have a featured listing on Tory’s City Guide on, which highlights each store location while profiling various area businesses where visitors can shop, stay, eat and entertain the kids.

Good as Gold Home decor experts Mitchell Gold and Bob Williams are expanding their chain of retail stores into St. Louis with the addition of an impressive 10,000-square-foot space set to open in late fall. Mitchell Gold + Bob Williams will feature furnishings, upholstery, lighting, rugs and design consultation in an inviting environment equipped with a modern selection of home decor shown in complete room settings. The St. Louis location will be one of more than 20 stores that have popped up in the US and beyond over the past several years as a result of the high-quality fabrications and fine details that have set the brand apart as a retailer worthy of mass appeal. For more info, visit



Photo courtesy of Tory Burch.


Recent Posts