Local Startup Epharmix Helps Doctors Tackles Issues in Healthcare
Epharmix, founded in May, is set on solving a common problem in healthcare—namely, how to help hardworking nurses and doctors struggling to provide consistent care for each and every patient. CEO Blake Marggraff says that by increasing communication between patient and doctor via condition-specific phone alerts, the company can positively impact people and organizations, from healthcare providers to insurance companies, on a massive scale.
Where did the idea for Epharmix come from? The idea, as well as the name, emerged from the collision of two very different industries: electronic technologies and pharmaceuticals. That’s reflected in our team. We have talented developers, experienced healthcare professionals and clinical researchers working closely together.
How does the process work? Epharmix products—EpxCOPD, EpxFallPrevention and EpxDialysis—are designed by physicians and nurses working in those specialties. Our clinical team oversees product testing, culminating in randomized controlled trials (the gold standard for clinical validation) in order to demonstrate validity and patient health outcomes. Finally, nurses and doctors can prescribe Epharmix products (12 are already available) to patients who need them.
What steps did the founding team take to make Epharmix? Before the Epharmix team even built a website, we wanted to make sure we were solving a real problem, and that doctors and nurses wanted to use the solution we had developed. That meant meeting with as many health care professionals as possible, and patients too.
What have you learned from your time with Epharmix? The most dangerous assumption that even very smart people make is that the status quo is optimal. Equally dangerous, though, is the belief that a process will change just because there’s a “better way.”
This story appeared in the November 2015 issue.