Local Love: Steryo Type Clothing
In a world where t-shirt lines are a dime a dozen, St. Louis-based Steryo Type Clothing aims to break the mold without breaking the bank. The streetwear brand has gained a loyal local following, drawing inspiration from the subcultures of underground music, comics and action sports.
Headed by business partners J.D. Dillon, Will Massanet, and Gentry Hewit, the line began organically in 2011 with just a few original designs whipped up by creative wiz Massanet. By hosting launch parties, collaborating, and adding Hewit, a screen-printer, as their third partner, Steryo Type has grown into a solid St. Louis brand to watch.
With designs like a “drifter kitten” and their signature “halfsnake,” Steryo Type pays homage to classic comic book art with a touch of rebellion. “Rather than shove the brand into the face of consumers in [the music, sports and comics] cultures…our goal has been to support and add to those lifestyles instead of exploit them. That’s basically what STC is about—to mockingly wear the antithesis of being an authentic person (being a stereotype),” says Dillion. The custom tees start at just $8 and feature designs and cuts for men and women.
Steryo Type will be celebrating their 2nd anniversary this weekend with friends and fans at Grove hotspot Atomic Cowboy featuring live DJ sets, giveaways, photo booth, BMX riders and more. To snag your goods before the event, visit Blue Bird the Boutique at their new location in the Delmar Loop or the Steryo Type Clothing website.