Local Love: East + West Launches New Line
East + West boutique debuts its in-house menswear line this month, offering up a high-quality selection of modern classics at a competitive price point. The line will start small, consisting of a collection of buttondown shirts that boast style-savvy details and fabrications. “All of the shirts have classic styling but with a more tailored fit, as well as unique details, fabrics and patterns,” says owner Brian Simpson. “They have the versatility to dress up or dress down.”
The collection is manufactured in the US, and is made using variations of 100 percent cotton, including Japanese chambray and lightweight poplin. Inspired by a love of travel and the evolution of menswear throughout history, East + West presents a fresh take on a classic with a timeless twist.
“We are excited about offering an exclusive collection of unique products that reflect the character of our store and city,” Simpson says. “We hope the East + West line will enhance our customers’ experience, while sticking to our philosophy of carrying things in the shop that we wear and use all the time.”
Shop the shirt collection at East + West starting this month.
205 N. Kirkwood Road, eastandweststl.com.