Local Fashion Influencer Felicia Ruiz Selected to Attend Exclusive Tommy Hilfiger NYFW Event
Twenty lucky Instagram connoisseurs have been selected to cover Tommy Hilfiger’s Park Avenue Armory show on Monday, Feb. 10. Among them is STL’s Felicia Ruiz, brand manager and director of business development for Mirabella, a local fashion startup based out of Chesterfield.
Hilfiger’s team is calling this exclusive collaboration its first “InstaMeet” and will be treating the 20 guests to a morning of VIP treatment including insider perks like backstage access. This InstaMeet will be hosted by highly influential instagrammers Brian DiFeo and Anthony Danielle. Ruiz and her 19 counterparts were selected based on their unique aesthetics and diverse perspectives. Those interested in seeing what happens behind the scenes at Tommy Hilfiger’s famed NYFW runway event can follow along via #TommyFall14 and #NYFWInstaMeet.
According to WWD, Avery Baker, Chief Marketing Officer of The Tommy Hilfiger Group stated “We strive to develop digital programs that challenge and evolve the way we engage the industry and consumers around our runway show.” We can’t wait to browse what’s sure to be an envy-inducing feed. Will this inspire Saint Louis Fashion Week designers to get creative with their influencer collaborations this spring?
Follow Felicia Ruiz on Instagram: @MsFe.
Follow ALIVE’s NYFW coverage via #ALIVEatNYFW.
Update: ALIVE Magazine Marketing Manager and local blogger Lindsay Pattan has also been selected for the InstaMeet. Follow @ALIVEMagSTL and @MissOhioVintage for coverage.