Leaps and Bounds
Brown Shoe Companynow Caleresannounces an exciting partnership with Diane von Furstenberg and accepts the award for Company of the Year.
ST. LOUIS-BASED FOOTWEAR powerhouse Brown Shoe Company, now Caleres, (parent company of Sam Edelman, Via Spiga, Vince and other major contemporary fashion brands) is upping its game with two exciting announcements that have turned industry heads and turned out industry headlines. Coming soon: A fresh deal with designer Diane von Furstenberg for a collection of DVF-branded footwear launching next year. The much-anticipated DVF line of sandals, heels, boots, “power shoes” and casual styles marks yet another high-end contemporary addition to the $2.6-billion global company’s growing portfolio.
The DVF news arrived on the cusp of yet another big business leap: The 137-year-old company has introduced a major rebrand and a name change to Caleres to elevate the company and position it as a global player in the footwear industry. The organization drew on its heritage and unwavering passion for fit as the inspiration behind the new moniker: It’s derived from the Latin word “calere,” meaning “passionate; to glow,” and the original *5* symbol stamped on the bottom of some of its earliest shoes has been incorporated into the new logo.
Caleres CEO Diane Sullivan was pleased to announce both pieces of news just weeks apart, while also amid being honored at the American Apparel & Footwear Association’s 37th Annual American Image Awards as Company of the Year. Sullivan spoke of the company’s future plans during her acceptance speech, where she revealed the details of their decision to rebrand as well as the newly announced partnership with von Furstenberg, stating, “The opportunity ahead of us is bigger than it has ever been.”
Photo credit: Caleres