Josh Nichols' Passion For Hair Pushes Kink Hair and Notch STL Beyond Just Business

By Mackenzie Taylor
In Culture

Edgy. Bold. Conservative. Classy. Whatever look you’re hoping to achieve, Kink Hair and Notch STL are ready and waiting. Owner Josh Nichols has worked in the hair industry for more than 15 years gaining his extensive experience with industry leaders like Fred Segal and Kevin Murphy. To ensure his team has the best skills as possible, Nichols personally trains each and every one of his stylists. He even takes on apprentices—where instead of going to cosmetology school, they will personally train with the inspiring stylist.


Photo by Attilio D’Agostino

The atmosphere inside the salon on Clayton is luxe while still maintaining an inviting feel. Upon entry, you’re immediately greeted from the counter, asked who your appointment is with and offered a water or glass of wine. Staff are listening intently to their clients’ needs, while interacting with them, and each other, in a relaxed atmosphere through story-sharing and laughs. The stylists’ expertise shines in their confidence with each customer and is reflected by the many awards the salon has won–“Best Salon” and “People’s Choice”–and the many, many rave reviews.

In the heart of The Grove, where Notch lies, the decor is equal parts rustic and bachelor pad, curating the atmosphere to their male clients. While Kink focuses on the female side in the Clayton location—where the salon’s stock pile of Bumble and Bumble, Kevin Murphy products and L’Oreal Professionel color lines the walls—the client base is very balanced.

“At Kink, we do a lot of male clients as well as female; I’d say it’s pretty balanced. Over at Notch, we do more male than female. We do a lot of shaves and beard trims and things like that in The Grove. We just got our barber license at Kink, so we’re waiting for one of the stylists to get tested and then we’ll be able to do some of that here,” says Denise Mitchell.

The best thing about the team? How much they’re like family. When one of the team members family fell ill with cancer, they all came together to help support the family.

“For the month of October and November, we have been doing pink and purple hair extensions. The proceeds from the money collected from the extensions is going to help with the cost of the treatments,” explains Mitchell. The compassion the team has for one another is evident in the way they each lean on one another for support. “Its not just a business. It’s [Nichols] passion. It’s his family too. We’re all his family. Our clients are the same way.”

Don’t miss out on Nichols’ “The Guy Files” each month, where he gives men his tips and tricks on fashion and grooming.

Grab your issue of “Good Vibes” at Kink or Notch. This post has been brought to you in part by the mentioned business. All photos have been provided by our partners unless otherwise noted. Thank you for supporting the companies that keep ALIVE growing.

Recent Posts