Job Envy: Scott Brooks
35, VP of Broadcast and Creative, St. Louis Rams
As the “head coach” of all things broadcast for the St. Louis Rams, it’s Scott Brooks’ job to make the action on the field a reality—so much so that you can smell the sweat through your TV. If his awards and accolades are any indication, we’d say he’s at the top of his game.
HOW HE GOT INTO THE BIZ
The saying, “Luck is when preparation meets opportunity,” applies often in the sports world. I attended Georgia State University on a cross-country and track scholarship. During my senior year, I was searching for an internship and my coach introduced me to the marketing manager for the Atlanta Thrashers, who was a former runner at Georgia State. I was able to get my foot in the door to prove myself, and at the end of my internship, I was offered a full-time position in the game presentation department.
I majored in public relations and minored in marketing at Georgia State University. I worked my way through college in the sports information department, wrote for the newspaper and hosted a weekly radio show.
BEST WORK DAY EVER
Opening Day in the NFL is filled with excitement to see how new players are going to perform and what the new season will bring. For what we do in broadcasting, this is our time to entertain the fans with all the elements we have worked so hard on in the off-season.
WHY HIS JOB ROCKS
I get to be the conductor of an orchestra (a stadium full of people) on game day. It’s indescribable to see the fans’ emotional reactions to something you’ve created—whether it’s a tribute, funny skit or pump-up video. The ultimate high is when your work encourages everyone to yell in unison for the home team.
I start out with a morning run of three to five miles, which helps me generate creative ideas and problem solve any issues that may be on the rise. Each day is different—there’s always a new project, whether it’s coming up with an idea for a sponsor, producing one of our TV shows or writing a script for game day.
Our in-house team (Rams Broadcasting Network) was honored this past off-season to be recognized with several awards for the production efforts of the team: 32 Telly Awards, a silver medal at the New York Television and Film Awards, a Mid-America Emmy and the Best Overall Video Display for NFL. That’s the equivalent to winning the Super Bowl in production.
BEST JOB PERK
As a fan of the game, there isn’t a better place to be than my producing spot in the control room at home games, where I have access to every camera angle and replay in the building. Still, at away games, it’s tough to beat shooting video on the sidelines right by the action. I’ve seen a few plays a little too up close and personal when they have continued out of bounds. Recommendation: Keep your head on a swivel. You don’t want to be the guy who makes ESPN’s “not so top ten.”
ONE THING PEOPLE WOULD BE SURPRISED TO LEARN
The amount of time we spend at work. There are truly no days off in the season. We are always working on the next show or game day. Our off-season is just as busy as we continuously work to improve and create entertaining content for the fans.
FAVORITE INDUSTRY ANECDOTE
When I was starting out in Atlanta with the Thrashers, my roommate came to a game with his twin sisters, so I decided they would be great targets for the kiss cam. Remember, the person who gives you tickets to the game knows where you are sitting!
GOALS FOR THE FUTURE
To continually push ourselves to be recognized as the best production team in the NFL and in all professional sports.
Photo credit: Attilio D’Agostino