Job Envy: Aimee Knebel

 In Culture, Feature

26, Senior Community Manager & Marketing Director, Yelp St. Louis


As Yelp’s “it girl” here in St. Louis, it’s Aimee Knebel’s job to see and be seen—and know everything going on in the city. From yelping about a hot new restaurant to throwing community events, Aimee is all about collaborating with local businesses and organizations (and her fellow Yelpers) to share what she loves most about St. Louis.

Yelp found me on LinkedIn. I give credit to having my keywords filled out and also having some good PR experience under my belt. The interview process was pretty intense, but so fun. A few months later, I landed the gig.

I have a BA in Public Relations from Lindenwood University, I was the former PR Manager at Contemporary Art Museum St. Louis, and served as an Account Executive at Ogilvy Public Relations Worldwide in Chicago.

I love the days spent working on fun marketing promotions like Yelp Shops Local and Yelp’s Passport, and also when we have huge community events! What’s cool about Yelp is that the common factor that ties us all together is our love for St. Louis and its local businesses. People love to come out and support any way they can.

The creative opportunities are unlimited—I get to plan events every month, both big and small, create my own marketing promotions, write the Weekly Yelp and more. Because Yelp is all about connecting people to great local businesses, I get to interact with local business owners every day. It also rocks that I get to work in a cool home office and build my own schedule.

No day at Yelp is typical. My mornings are made up of gym time, breakfast and coffee, and after that it could be a million things. I could be meeting with biz owners, planning my next event, doing a TV spot or working on a new marketing idea. I also talk to my colleagues in different cities a few times a
day to share stories or bounce ideas off of them.

I’d have to say the first was when I was announced as the new Community Manager, because I worked so hard to get the job. Also, last year’s Black & Red Ball at the Contemporary Art Museum. We had close to 500 guests, and it was so amazing to see so many local businesses come together to throw a huge bash. Plus, we raised $1,470 for Nurses for Newborns.

There are many, but I really enjoy being able to travel to different cities to help other Yelp CMs with their big events, as well as visiting Yelp’s HQ in San Francisco and our regional office in Scottsdale. I have the coolest co-workers on the planet. Also, there is something really wonderful about being able to work in your pajamas every once in a while with a cup of coffee on your couch.

It’s hard to pick one thing, but I’m going to go with the different neighborhoods and all they have to offer. I spend a lot of time on South Grand trying new ethnic food. I love to grab coffee at Blondie’s on Washington and check out the local shops. My favorite wine bar, Ernesto’s, is in Benton Park. You can experience a lot in this city just by hopping in the car for a few minutes.

My goal is to continue to build Yelp here in St. Louis and to grow our fantastic community both online and offline. I have a lot of exciting plans up my sleeve for 2013, and I want to keep getting more St. Louis locals involved.



Aimee Knebel, Community Manager & Marketing Director of Yelp St. Louis


Photo credit: Attilio D’Agostino

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