Introducing: Stories that Leap off the Page (Literally)
Have you ever finished reading a story and wished you could dive deeper? Stay with the characters longer? What if it came to life right before your eyes?
Now, it can.
With The Creativity Issue, we’ve introduced new technology that makes the story jump off the page and into the palm of your hand. Don’t believe it? We can show you right now. Below is a page from a piece in the issue about the most striking mashed potatoes in Ben Poremba’s life . You’re a few easy steps away from a big surprise:
1/ Visit Google Play or the App Store to download the Layar App for free.
2/ Pull up the app, point your phone at the image below and tap your phone’s screen to scan the page.
3/ Keep your phone pointed at the image until a rectangle starts to hover in the space between the computer screen and your phone.
4/ Tap the image to make it full screen to watch the video.
Only certain pages in the issue have augmented reality, and you’ll know because they have this handy icon:
You can explore the rest of the surprises when you pick up a print copy of the Creativity Issue or read the digital issue. You’ll be able to go behind the scenes of the fashion feature, hear a theater piece come to life and more.
To be honest, we’re geeking out about this new feature and hope you will, too. We’d love to hear your thoughts online, and if you use #ALIVEnext and #ALIVEcreate, you’ll have the chance to be featured.