Hot Off The Press

 In Culture, Feature

STL’s new made-to-order t-shirt company takes its show on the road.


For young entrepreneurs itching to start their own business, start-up costs and overhead can be major obstacles. But, that didn’t stop the four high-energy twenty-somethings behind STL’s freshly pressed mobile t-shirt company Mobili-Tees.
The company is already receiving buzz for its clever STL-themed t-shirts, made to order in an entirely event-based operation. Its first video—a spoof on the hit pop song that inspired a Cards fan favorite shirt, “Call Me Mabry”—went viral almost immediately and prompted an appearance on Tim Ezell’s FOX2 morning show this summer, just before the company made its official debut at LouFest in August. Mobili-Tees will also be the exclusive t-shirt vendor at Taste of St. Louis later this month—not a bad pair of first-time clients.
With a setup that easily adapts to anything from a block party to a music festival, the model is simple: give guests at the event the opportunity to create their own fully customized t-shirts, and in turn, save the event organizers the expense of being left with a load of identical (and obsolete) shirts afterward. Customers choose a shirt color and style, mix and match from pre-cut graphics (like the popular “Three One Four”), add words and choose the placement of each element. Then, the shirt hits the press; and in less than a minute, the finished product is in their hands and ready to wear.
Mobili-Tees is the brainchild of John Roth, Scott Piedmont and twin brothers Dan and David Roth. John’s background in events and marketing made him the de facto team captain, and Scott’s expertise in finance made him the business brains of the operation. The twins are in charge of design and production, though they all work together to brainstorm ideas.
The team is continuing to grow the Mobili-Tees graphic library, which sports a mix of signature designs and selections from each individual event. St. Louis inside jokes, particularly around the Cardinals (one of our favorites quips, “Saved by the Bel-Tran”) and other STL sports teams, are a staple.
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Hot Off The Press



Hot Off The Press


Photo credit: By Matthew Strm

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