From Online To On Wheels: The Birth Of A Midwest Fashion Truck

By Sarah Stallmann
In Style

St. Louis fashionista (and soon-to-be graduate of Stevens-The Institute of Business and Arts) Antoinique Halton, has a dream—and she needs your help. Currently operating an online plus-size boutique called Love, Louisa, Halton has launched a Kickstarter campaign that aims to assist in her efforts to put her shop on wheels, and secure her spot as an integral part of the mobile “Fashion Truck” movement.

Photo courtesy of Love, Louisa Boutique.

Photo courtesy of Love, Louisa Boutique.

“As a plus-size teenager and now young adult, I remember always being so upset about shopping for plus-size clothing, and I still feel that a lot of the large plus-size retail chains miss the mark when it comes to offering trendy and in-style clothing,” explains Halton. Halton plans to stock her mobile shelves with an expansive selection of independent plus-size designer labels including Elann Zelie and Ace Blakely.

Halton’s Kickstarter takes place through July 16 and has set a goal of $6,500 to get the truck up and running. Donations as little as one dollar are appreciated and according to Halton, “no donation goes unrecognized.” To assist a local up-and-comer in her efforts, visit her official Kickstarter campaign to help Love, Louisa hit the road—or a parking lot—near you.

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