From Online To On Wheels: The Birth Of A Midwest Fashion Truck
St. Louis fashionista (and soon-to-be graduate of Stevens-The Institute of Business and Arts) Antoinique Halton, has a dream—and she needs your help. Currently operating an online plus-size boutique called Love, Louisa, Halton has launched a Kickstarter campaign that aims to assist in her efforts to put her shop on wheels, and secure her spot as an integral part of the mobile “Fashion Truck” movement.
“As a plus-size teenager and now young adult, I remember always being so upset about shopping for plus-size clothing, and I still feel that a lot of the large plus-size retail chains miss the mark when it comes to offering trendy and in-style clothing,” explains Halton. Halton plans to stock her mobile shelves with an expansive selection of independent plus-size designer labels including Elann Zelie and Ace Blakely.
Halton’s Kickstarter takes place through July 16 and has set a goal of $6,500 to get the truck up and running. Donations as little as one dollar are appreciated and according to Halton, “no donation goes unrecognized.” To assist a local up-and-comer in her efforts, visit her official Kickstarter campaign to help Love, Louisa hit the road—or a parking lot—near you.