Extreme Makeover: Saks Edition

St. Louis’ beloved luxury retailer is launching a major renovation, and it’s set to ignite tears of joy.

 

Listening to the “hosts” of Plaza Frontenac’s Saks Fifth Avenue luxury department store discuss the hows and whys of their recently announced mega-renovation is comparable to watching a teaser for a reality show centered on a major makeover; the inevitably involved process serves to intrigue, but the real hook is the promise of a grand reveal.

In Saks’ case, the premiere episode would air this month, when hard hats and sledgehammers enter the building—announcing the start of construction (during which business will continue as usual), and the first of two stages. By October, the Women’s Contemporary Apparel, Shoes and Handbag departments will be transformed with a new look and an unparalleled lineup of designer collections. “We want more of a modern focus,” General Manager Doug Moss explains, with the disclaimer that such traditional favorites as Chanel will remain staples. Aesthetically, the contemporary push will translate to such additions as gatherin_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

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Photo credit: Courtesy of Saks Fifth Avenue

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