Black Birch Puts Down Roots in STL

 In Feature, Style


As the beauty industry trends away from the use of synthetic fragrances, two local entrepreneurs answer the call for high-end skincare with a conscience right here in St. Louis. Black Birch, an eco-luxe skincare line created by local owners Jayme Hanna and Meghan Reed, appeals to beauty aficionados from nearly all walks of life. From the brand’s 100 percent vegan soaps to its decadent Whipped Body Glow (we love the Lavender Pearl scent), the diverse lineup has something to suit any taste. The new partners got their start at the local farmers’ markets and were so blown away by the response that they quickly decided to hit the retail scene. Future plans include a cellulite-blasting coffee scrub, possibly in collaboration with local artisan coffee company Stringbean Coffee, and maybe even one day a Black Birch spa. Shop Black Birch at The Foundrie in Chesterfield Mall, The Collective at MX (626 Washington Ave.) or online at



Black Birch


Photo credit: Black Birch photo courtesy of the company.

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