At Dominic Michael, Stylists Are In Charge Of Their Own Destiny
Dominic Michael has been elevating industry standards across the Midwest. Named “Salon to Watch” by Glamour Magazine, Dominic Michael Salon continues to be a game-changer when it comes to the beauty industry. With nationally ranked colorists and meticulous stylists that create innovative hairstyles, it’s easy to see why Dominic Michael Salon has been leading the styling world for over 30 years.
Through the years, Dominic Bertani and his team have garnered an impressive collection of positive feedback for the salon’s progressive approach to hair design, including Modern Salon Magazine twice naming them “Salon of the Year.”
“I always had an interest in aesthetics and I’ve always been very good with my hands. I always knew I would be in some art related occupation. The beauty industry was a natural fit. It’s the kind of business where the more energy you give to your clients, the more receive,” owner Dominic Bertani explains. “There is a direct correlation between the effort you put into your clients and your success as a stylist. It’s very appealing to me. To an extent, we are in charge of our own destiny in this occupation. You can make it or break it on your own.”
And make it, they do. The stylists at Dominic Michael are incredibly successful. The foundation of their success? Their education program. For Dominic Michael Salon, education is what allows them to exceed client expectations. Their highly coveted teaching program creates consistent results for clients and serves as a fantastic recruitment tool for the salon as a whole. “We currently have 13 people that were hired out of school and are being trained and mentored by senior stylists.” Bertani reminisces upon his own education, “I was very fortunate to have developed relationships with leading hairdresser’s and salon owners that shared their skill and expertise with me. So there’s this thread that runs through our salon that is paying it forward. There’s a very good vibe about sharing information, techniques and it continues today with our associates.”
The quality of their training program has brought forth cosmetology graduates from across the region seeking to be a part of the Associate Program. Bertani attributes education to the biggest part of their success, “We provide education that raises industry standards.”